57% Of women consider the fall of hair a taboo subject.

-2.1 per cent of women with hair loss ceases to do certain activities and 4.5 per cent feel less feminine

-20.6% believes that shame is the main reason to make it a taboo subject

Madrid, 2011-July Viviscal, brand recognized worldwide as hair regeneration system, presented the results of its survey on the loss of hair. This survey has generated a high percentage of participation, where more than 1,000 Spanish women aged between 20 and 60 years have valued the main causes of hair loss is a taboo subject.

54 Per cent of those surveyed pointed out that it is a matter of which say little because it is uncomfortable, affecting both men and women. In particular, 57 per cent considered that for women is more taboo than for men, 25% is of the view that more for men and 18% said that equally to both sexes.

The excessive importance of the female image is the main reason, with 31.2% of the responses, not to mention of the fall of the hair. Secondly, appears the shame with a 20.6%, followed by the low self-esteem with a 19.6%. 17.1% Indicated the lack of knowledge as one of the reasons to consider this taboo subject stands out. 9 Per cent considered that it is associated with a disease, while 2.5% related it to poor hygiene.

As for how it affects the loss of hair, of those surveyed, a 72.2% ensures that you worry. Of that percentage, the majority response is that less beautiful with 18.4%, followed by a 15.4% that sadness and 10.8 per cent who even try to hide it with hairstyle feel or use accessories to hide it.

There are also women, 9 per cent, which causes them insecurity, 8.4 per cent who prefers not to mention the subject and 4.5% who feel less feminine. To 3.6 per cent the feeling is of shame and even some stop doing certain activities (2.1%).

Survey data

Stressed communication has done at the request of Viviscal a quantitative survey among Spanish women to know their level of concern about the loss of hair, as well as the solutions that have been taken to solve this problem.

The target audience for this action has been Spanish women from 2 to 60 years of age living in the rural and urban area.

This target according to the population Spanish age according to INE 2004 (last published) account for 11.665.174 women.

Therefore, for this universe and looking for a confidence level of 95% for p and q = 50, if we want to get results with an error sample of 3.1% is necessary to carry out a total of 1000 surveys.

annex

universe: total number of potential respondents.

Confidence level: indicates the likelihood that the results of our research are true. 95% Confidence indicates a probability of error of 5%

and Q: P is the proportion of individuals who possess characteristic of the study (concern for the fall of the hair) in the population Q collects the proportion of individuals who do not have this feature. As both values are usually strangers are always weighted at 50%

sampling Error: is the difference that can have between the result we get asking a sample of the population and that would get if we wonder to the total

About Viviscal

Produced in Finland and commercialized in about 25 countries, Viviscal is one of the brands of leading natural supplements on the market worldwide, thanks to their effectiveness tested with five clinical studies published in recognized daily doctors in Europe and Latin America.

In 100% of participants in clinical trials, the fall of hair was stopped after two months and 85% regenerated in a total way after eight months. The active ingredient of Viviscal is a rich protein composed of marine extracts, called AminoMar C ™ together with vitamin C and silica.