Pfizer Spain expands its presence in social networks

-biomedical company, which currently has presence on Facebook, Twitter and Youtube, open new corporate profiles on Flickr and Slideshare

-Twitter, first means of communication of Pfizer Spain

– transforms your presence on Facebook, creating an exclusive group for health professionals

Madrid, 2011-July biomedical company Pfizer continues investing in communication through social networking, as it has done since the start of his career in June 2010. A year later, Pfizer goes one step further and expands its presence in the so-called social media, creating new corporate profiles in two leading platforms such as Flickr and Slideshare. With this initiative, Pfizer intends to continue moving towards the society and provide content of interest and quality.

Flickr, is the busiest in the world online service to store, manage and share photos in a unique way. It also offers the ability to upload videos. Flickr has more than 21 million users, and in September 2010, reached the 5,000 million stored pictures. Every minute, rising approximately 3,000. Pfizer Spain Flickr profile is www.flickr.com/people/pfizer_spain.

For its part, Slideshare is the online community in the world which share presentations. It offers an online hosting service, as well as its display (flash format) and download. It also offers the possibility to share content with other social networks and embed them into blogs or websites. It is one of the 250 most visited websites in the world, with 50 million visits per month and 90 million page views. The new Pfizer Spain profile in this social network is www.slideshare.net/pfizer_spain.

Until now, Pfizer has so far been present on Facebook, with 1,056, Twitter followers, 1.687, and on Youtube, with a total of 7.920 reproductions of uploaded videos.

Twitter via priority of communication of Pfizer Spain

Pfizer Spain bets on Twitter as a primary platform to provide information for fast and direct way to the society. All the information of the company, the latest, communicate on Twitter before that in any other way, in any case, always complying with the legislation in force. It will be the means of communication through which citizens can learn first-hand and in real time the latest news from the company at Spain.

Transformation in Facebook

From August 12, 2011, Pfizer transforms your presence on Facebook. From the 15th of that month, Facebook requires all pages hosted on your social network to open the comments everyone. Due to the current legislation in the field of communication for the pharmaceutical sector in Spain, this measure leaves pharmaceutical companies faced with a delicate situation, does not guarantee a response under optimum conditions possible comments or adverse situations. For this reason, the Pfizer Spain page will be replaced by a private group for health professionals and communication, which shall apply in the same and that Yes can maintain a dialogue.

Pfizer, working together for a world more sanoTM

Founded in 1849, Pfizer is the largest biomedical company that encourages new initiatives to promote health. At Pfizer, we discover, develop and make available patient and professional health medicines effective, safe and quality, to treat and help prevent diseases, of persons and animals. Also, we work with professionals and health authorities to ensure access to our medicines and to provide better health care and support to health systems. At Pfizer, all staff work every day to help people to live a healthy life and to enjoy better quality of life.