Mediformplus organizes in Barcelona the IV Conference of Pharmacy Management.

-by Luis de la Fuente, general director of Mediformplus, Spanish pharmacy needs to turn its gaze towards the parapharmacy to recover the benefit reduction produced by drugs ”

-days looking for useful learning, therefore combine theoretical discussions of the best specialists with hands-on workshops

– our goal is that attending pharmacists are aware of the opportunities provided by the pharmaceuticals, and thanks to the topics addressed at the Conference, are able to implement them in their business, thus promoting the benefits and the diversification ”, explains the source

Madrid, April of 2011- Mediformplus, Spanish leader in management and marketing for the pharmacy consultingIt will host the 4th edition of the days of management of the Office of pharmacy. The appointment will be on 11 and 12 may in the Catalonia Barcelona Plaza hotel. Under the title practical management of the categories of Dermopharmacy and natural products ”, the consultant will analyse the possibilities offered by these fields in the parapharmacy to boost the profitability of the Spanish boticas.

The objective of these workshops is to teach attending pharmacists keys to increase the performance of their Office of pharmacy. In the current context, in which the benefit is reduced more each year, pharmacy owners are aware of a change in the management of your business is necessary, but however I do not know how to do it. On 11 and 12 may, laboratories and experts come together to exchange knowledge and offer solutions to the apothecaries.

According to Luis de la Fuente, managing director, Mediformplus, Spanish pharmacy needs to turn its gaze towards the parapharmacy; the drug will always be the engine of our boticas, but with the free sale must recover motivated by measures profitability anti-crisis ” and adds that our goal and our priority has to be the increase in Billings in a land without so many legal restrictions on marketing and management ”.

After the success of the three previous editions, with more than 350 attendees, a day dedicated to each category: dermopharmacy 11 and natural products on May 12. Both days combine talks from top experts in the different categories, with workshops to help fix the acquired concepts.

Our goal is that attending pharmacists are aware of the opportunities provided by the category with greater share of sales and greater potential for development, and that the topics are able to implement them in their businesses, promoting the benefits and the diversification ” explains the source’s

Attendees will also receive training on the consumer 2.0 ”, profiles of the customer and segmentation of trademarks of dermopharmacy, promotion and sale of herbal solutions, the diagnostic of skin ”, or how limited society can help monetize the parapharmacy.

About Mediformplus

Mediformplus is the Spanish leader in strategic marketing and management for Office of pharmacy consulting, to which provides advice on key issues such as internal organization, marketing and sales, purchasing and stock management. Enjoying a human capital consultants extensive experience in the sector, and working for 10 years with more than 350 pharmacies of all Spain, with the aim of helping them day by day to differentiate them and prepare them to work effectively in a future of great changes.