Company bet in white smile as indispensable accessory.
bet on launch of Colgate toothpaste Luminous White. With metallized packaging and super new breakthrough formula toothpaste is composed of bleach micro-cristais similar to the composition used by dentists and that guarantees consumers the teeth a shade whiter in just one week. Launch bet hype the message from whiter smile as the main accessory of a person. Consumers can now find products in gondolas.
data released by the World Panel reveal that for the Brazilians, the second largest concern for aesthetics is to have white teeth. According to the Director of Marketing of Oral Care from Colgate-Palmolive, Tamara Kulb, “the company has identified an opportunity to launch a product more cosmetic and developed a communication focused on brand consumers who care increasingly looks the”.
the formula of toothpaste Luminous White removes stains safely and prevents the emergence and formation of tartar. Continued use helps keep your teeth whiter longer. In addition to the toothpaste, the line also has a enxaguante, which helps keep your teeth naturally white. The launch of the line already is counting on strong support from marketing, with cultural contest, viral marketing, displays in strategic locations, TV media and
magazines.
How to maintain a whiter smile
your teeth end up getting gradually darker over time for those who wont eat certain types of beverages, such as coffee, tea and soft drinks. There are some simple steps that can prevent the yellowing
.
- Use bleaching toothpaste removes the superficial and prevents the emergence of tartar.
- it is recommended to brush your teeth or gargle immediately after having consumed any food or drinks that cause stains on teeth
.
- depending on the method of whitening indicated by your dentist, it is indicated to maintain the
each year.
- smokers and people who have the habit of consuming coffee too need retouching
more often.
- A tip for women is to use a shade of lipstick lighter because it causes your teeth look whiter.
Line Luminous White
toothpaste Luminous White 90 g: the new formula of toothpaste is composed of bleach micro-cristais similar to the composition used by dentists and that guarantees consumers the teeth a shade whiter in a week
.
Mouthwash 250 ml Luminous White: the new enxaguante helps keep your teeth naturally white.
colgate.br >
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