El ICOEV dignifies the Valencian dentist and responds to Vitaldent with a video that breaks with the offensive stereotypes shown by the multinational in his last campaign
-the college emphasizes the ethical commitment of dentists with their patients supported by the need to prioritize health criteria against commercial
-Valencian dentists also require institutional support to educate in health Buco and improve dental care to disadvantaged population
valencia, 2012-may dignify the Valencian dentists do so showing his true professional reality and break with the offensive and stereotypical vision Vitaldent has offered on this professional group in his last campaign, have been some of the objectives that led the College of dentists and stomatologists of Valencia to develop a video institutional it has premiered on April 25 to the media.
in the course of this video, the two patients involved include the security offered by eigenvalues of dentists Valencian as honesty, trust, professionalism, its proximity and the quality of service provided, always adjusted to the real needs of each patient, in clear reference to the ethical and professional factors that ensures and guarantees a professional college.
also shows the technical qualification and the professional ethics that dentists attend oral Valencia needs, through a video in which a young woman complains about the unnecessary complications in principle of the diagnosis provided by a multinational dental clinic.
while the other protagonist reassures her, emphasizing professionalism, ethics and the preparation of licensed dentists, notably his honesty.
el ICOEV has given priority to the testimony of two patients in their video, by the high rating that citizens have expressed towards Valencian dentists in the different surveys and polls both from the General Council and from the Valencian school.
image of dentists
the unfair image on dentists life ” offered by Vitaldent in his last campaign has been one of the reasons that have prompted the ICOEV to elaborate and present this video, which reflects the reality of the Valencian professionals against offensive stereotypes offered by Vitaldent, totally away from reality.
a campaign denounced by the General Council to self-control, entity that gave him the reason both to the Council and to the school, to the detriment of Vitaldent.
in response to that image, the President of the ICOEV has demanded greater responsibility towards the advertising treatment that can provide to health issues, whose treatment is not for more criteria than the health, in allusion to the advertising criteria put forward in the campaign of Vitaldent.
in this sense, Enrique Llobell has highlighted the high level technical, professional and ethical dentists Valencian in their relationship with the patient, level that is endorsed by the small number of complaints in the College, with more than 20 complaints filed at school for services rendered by Vitaldent.
objectives for dentistry
among the objectives of the school for the next few years, and on the other hand its President highlighted the need for incentives so that the most disadvantaged social classes can receive correct care dental buco conservative.
other objectives shared by the College has placed on the need to improve care to the child and youth population programmes. Awareness has been another area on which the President of the Valencian dentists has expressed an interest.
in particular, on the need to raise awareness on the importance of the dentition temporary for the future health of the permanent teeth, improve education in hygiene buco dental with preventive programmes taught in schools, and ensure that the education of the General Council campaigns have increased support from public administrations.
