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campaign Bank of memories ” of the Fundación Reina Sofiareceives two Suns ” gold and three bronze
in the 27th Edition of the Ibero-American Festival of theAdvertising communication the Sun
-the campaign is to raise awareness of the importance ofthe investment in scientific research to advance in the fight against theAlzheimer’s disease
Madrid, June of 2012- the campaign Bank of memories ” ofthe Fundación Reina Sofia, devised by the Agency Contrapunto BBDO, has receivedtwo Suns ” gold and three bronze at the 27th Edition of the FestivalIbero-American of the advertising communication, the Sun, which was held inBilbao.
in this way, the campaign Bank of memories ” has beenawarded with the Sol de Oro ” in the category of Direct Marketing ” and Integrated health campaigns ”; as well as three awards bronze Sun ” in thecategories of Marketing promotional ”, integrated campaigns and innovation ” and Institutional advertising in health ”.
Bank of memories ” is a virtual space created for storing all the memories donated byanonymous people, familiar faces and people in the first phase of the diseaseAlzheimer’s.
this campaign is part of the work that took place, the pastyear, the Fundación Reina Sofia, on the occasion of the international year of Alzheimer’s2011 in order to help raise awareness of the importance of the investmentin scientific research to advance in the fight against Alzheimer’s and therelated neurodegenerative diseases.
through the campaign, anyone had theopportunity to collaborate with this initiative by donating one of his memoriesfavorite a video through a photo, or writing in a letter.Also, citizens have had the opportunity to sponsor one of thememories donated earlier by another person, through a sum of money, that is hasentirely aimed at the research of Alzheimer’s disease.
this campaign, led by the Fundación Reina Sofia and devisedby the Agency Contrapunto BBDO, has counted on the collaboration of Ceafa(Confederation Española of relatives of Alzheimer’s sufferers and others)(Dementia), AFAL Contigo (National Association of Alzheimer) and one hundred Foundation(Research Center of neurological diseases), belonging to theMinistry of science and innovation and the IMSERSO belonging to the Ministry ofHealth and Social policy.
The Queen Sofia Foundation
the Fundación Reina Sofia, founded in May 1977, isa mixed entity of non-profit charitable and cultural character andpermanent nature. Since 1994, manages and promotes numerous projectseducation and health, as well as social and humanitarian aid which ishave benefited children, adults, immigrants, disabled persons and affected bynatural disasters.
of 2002 to2007, one of the main lines of action of the Fundación Reina Sofia hasbeen the Alzheimer’s project, whose main exponent is today the CentreAlzheimer’s Foundation Queen Sofia, opened in 2007 in Vallecas, where isthey have carried out so far 27 research projects, six ofthem at the international level. It has also generated more than 60 scientific publications38 communications to congresses and scientific meetings and.
la Fundación Reina Sofia was part of the Consortium for thecelebration of the international year in 2011 Alzheimer’s research, alongthe Pasqual Maragall Foundation, the Ministry of science and innovation, of theMinistry of health, Social Affairs and equality, the Ministry of economy andHacienda, the Foundation Center of neurological diseases and the InstituteSalud Carlos III.
