the ICOEV dignifies the Valencian dentist and responds to Hector with a video that breaks with the offensive stereotypes displayed by the multinational company in his last campaign
-the college emphasizes the ethical commitment of dentists with their patients supported by the need to prioritize health criteria from commercial
-Valencian dentists also claim institutional support to educate in Buco-dental health dental care to the poor
valencia, may 2012.- dignify Valencian dentists do showing his true professional reality and break with the offensive and stereotypical vision offered by Hector on this professional group in his last campaign, have been some of the objectives that led to the College of dentists and stomatologists in Valencia to develop a video institutional has was submitted on 25 April to the media.
in the course of this video, the two patients involved include the security offered by eigenvalues of dentists as honesty, trust, professionalism, its proximity and the quality of service provided, always adjusted to the real needs of each patient in a clear allusion to the professional and ethical factors why sailing and ensures a professional Valencian.
also reflects the technical qualification and the professional ethics that dentists attend the Valencians dental needs, through a video in which a young woman complains of unnecessary complications in principle of the diagnosis provided by a multinational dental clinic.
while the other feature calms it, emphasizing professionalism, ethics, and the preparation of registered dentists, notably his honesty.
el ICOEV has prioritized the testimony of two patients in his video for the highly valued citizens have expressed towards Valencian dentists in various surveys and polls from the General Council and from the Valencian school.
image of dentists
the unfair image on dentists life ” offered by Hector on his last campaign has been one of the reasons that have led the ICOEV to prepare and submit this video, which reflects the reality of the Valencian professionals against offensive stereotypes offered by Hector, totally away from reality.
a campaign denounced by the General Council to Autocontrol, entity that gave him the reason both to the Council and to the school, to the detriment of Hector.
in response to that image, the President of the ICOEV has demanded greater responsibility towards the advertising treatment that might be delivered to health issues, in which treatment does not fit criterion other than health, in allusion to the advertising criteria arguments in the campaign of Hector.
in this sense, Enrique Llobell has highlighted the high level technical, professional and ethical dentists Valencian in their relationship with the patient, which is endorsed by the small number of complaints in the College, with more than 20 complaints in the school for services rendered by Hector.
objectives for dentistry
on the other hand and the objectives of the College for the next few years, its President has highlighted the need of incentives so that the most disadvantaged social classes can receive a proper conservative buco-dental care.
other objectives shared by the College have been placed on the need to improve the care for the child and youth population programmes. Awareness has been another area on which the President of the Valencian dentists has expressed an interest.
in particular, on the need to educate the population on the importance that has the dentition to the future health of the permanent teeth, improve education in hygiene buco-dental with preventive programmes taught in schools, and get that the General Council educational campaigns have increased support from public administrations.
