SENSODYNE installed the world’s largest tooth in Madrid.
– with this initiative, Sensodyne wants to raise awareness and prevent problems of tooth sensitivity to 33% of the Spanish population on
-The sculpture, seven meters, was installed in the Plaza de Callao and exceeds the record for height which until now had a tooth located in New Jersey, USA
-Sensodyne Repair & Protect is the first toothpaste for daily use which protects and repairs the sensitive area of the teeth, Novamin ® technology
Madrid, April 2012.- Sensodyne toothpaste brand installed tooth largest in the world in the Plaza de Callao in Madrid on 20 and 21 April. The initiative had intended to raise awareness about the need to monitor our dental health and especially draw attention to the problem of sensitivity that affects a third of the population. The giant Sensodyne tooth is damaged through holes, and invited them to citizens to participate in their repair armed large tubes of toothpaste.
In this way, Sensodyne wants to help prevent the problems of tooth sensitivity which you currently have 33% of the Spanish population, and they are characterized by a brief but intense pain everytime we take something cold, hot, sweet or acid and sometimes, simply by brushing.SensodyneRepair & Protect is the first toothpaste for daily use which protects and repairs the sensitive area of the teeth, Novamin ® technology. This innovative component allows you to locate and repair the sensitive areas, since it acts on the tooth using the same natural elements of the tooth.
simulation of the giant tooth
installation of the giant tooth wants to alert about the dental health care, since half the population does not go to the dentist or annual reviews, according to the latest Nielsen data is performed, and these numbers get worse since the crisis began. Assault of food and inadequate cleaning our teeth are deteriorating, in fact 80% of citizens have fillings and one in every three people missing tooth.
The giant tooth Sensodyne installed in the Plaza Callao Madrid wants to raise awareness of the importance of our dental health through impressive action. The tooth is seven meters high and exceeds dimensions to dental sculpture so far had the world record and that is located in New Jersey, United States.
Those who participated in this giant tooth repair have also been able to play in the competition ‘ the money you spend ’; a competition with a prize of 2,000 euros for those who best know the habits of dental hygiene, the equivalent of what we spend our life in toothpaste.
The Spanish consume the year 114 million tubes of toothpaste, an average of 6 pipes per household. According to data of the Homescan study, published in June, 2011.
About Sensodyne Repair & Protect
Sensodyne Repair & Protect is the first toothpaste for daily use which protects and repairs the sensitive area of the teeth. It is the only toothpaste that contains the patented Novamin ® technology, the same technology that is used in the field of bone regeneration. This innovative component of calcium phosphate allows you to locate and repair the sensitive areas, using the same natural elements of the tooth.
Special technology is activated when it comes in contact with the saliva helping repair the vulnerable areas of exposed dentin (the item below containing the dentin tubules.)
Several studies have shown that using two times a day SensodyneRepair & Protect, this repair continuously teeth, as well as strengthen them and protect them from future episodes of sensitivity.
Sensodyne Repair & Protect incorporates a unique desensitising technology that creates a restorative layer on the exposed dentin and serving as effective and durable barrier against the pain of tooth sensitivity.
The new Sensodyne toothpaste also contains fluoride to your regular dental care.
Friday, April 20 at 12: 00 pm in the Plaza de Callao
The giant tooth has been exposed on Friday 20 and Saturday 21 of 12 to 19 hours.
About GSK
At GlaxoSmithKline (GSK), one of the leading pharmaceutical companies and products for the global research-based health care, we are committed to improve the quality of human life by enabling people to have more vitality, feel better and live longer.
The Consumer Healthcare division provides a dynamic dimension added to our company with well known brands as Corega, Eno, Binaca, Zovirax, Hibitane and Sensodyne, among others; For all our products, the driving force behind our Consumer Healthcare division is the science. With four specific Consumer Healthcare r & d centres, and its regulation, this line takes scientific innovation as seriously as commercial excellence and delivers leading capacity in both.
