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the official College of odontologists and stomatologists in Madridtakes legal action against Vitaldent for its advertising campaign get thepeace with the dentist ”
-FACUA and SOS Racism supported the initiative of the COEM toIt is considered that the campaign discredits the profession and has a clearxenophobic component
-self-control has already issued an opinion which concludesthat Vitaldent ad campaign is misleading, discriminatory anddemeaning ”
Madrid, may 2012.- the College of dentists andStomatologists in Madrid (COEM) has begun legal proceedings against you companyVitaldent by the so-called advertising campaign get peace with thedentist ”, on the grounds that it calls into question the professionalism of dentiststhat do not belong to that company, and by his pejorative allusion to theprofessionals who are not Spanish nationals.
for the Dr. Ramon Soto-Yarritu, President of the COEM,”The school cannot remain indifferent before a so unfair advertising and”to the citizen and to the patient’s healthcare professional as this is misleading.It degrades the quality of professional care oral functionthe clinic or health centre where is carried out, based on thenationality and age of professional, thus facing two models ofcare dental, such as the traditional dental clinic and the mode ofClinical franchised. All collegiate comply scrupulously with the”obligations that are payable”.
el COEM also has the support of the AssociationFACU-consumers in action – which has been disagreed with the campaignfrom his home – and with the NGO SOS Racisme.
for Ruben Sanchez, spokesman for FACU – consumers inAction, campaign offers a pejorative and demeaning image of theprofessionals in the sector and promote xenophobic stereotypes. In addition, it generatesconfusion on users – by attempting to influence its decision based onfalse – and incurred in the event of unlawful advertising information ”.
Meanwhile Mikel Mazkiaran, spokesman of the FederationState of SOS Racism said: want to show our absolute rejection toThis campaign as certain stereotypes of immigrants are handled innegative sense, ridicules for free and prejuiciosa the Latin American immigrant to reinforce a particular optionthrough an aggressive advertising company. Is why we ask for yourwithdrawn by help maintain that certain racist attitudes byUnfortunately are seated in our society ”.
the performance of COEM, step by step
since the appearance of the campaign on television, the COEM, inhis eagerness to defend the dental professional, has requested aopinion on an external Office in which it is concluded that the campaign could be unlawful and unfair ”, has requested a report in which self-control thisentity considers that the campaign is misleading, discriminatory and demeaning ” andIt has forwarded a request to Vitaldent for its withdrawal. Finally, notget response and have not withdrawn the campaign in the media, the COEM hasdecided to take legal action against Vitaldent with the aim ofget the cessation of the advertising campaign on the one hand, and, on theanother, a judicial ruling declaring that you it’s advertisingunlawful and unfair.
on the COEM
the College of odontologists and stomatologists of the 1st Region(COEM), founded in 1930, is a corporation of public law withlegal personality and full capacity for the fulfilment of theirpurposes, which is governed by the law of professional associations and their ownStatutes. The territorial scope of the College comprises the community of Madrid andthe provinces of Ãvila, Ciudad Real, Cuenca, Guadalajara, Toledo. Since 1981It is headquartered in number 32 of the Vitruvio Street, in Madrid.It currently has more than 7,000 members.
