iDermo meets his first month with more than 12,000 visits.

Spain, April of 2013.- iDermo.es, the new portal of reference of dermocosmetics, has received 12.351 visits during its first month of existence. iDermo.es is the website that classifies information on dermocosmetic products in order to help the user find that best suits your needs. It is intended for pharmacists and the end users.

iDermo.es now has 668 chips of dermocosmetic products, which include a description of the product, lab, the price and the national code. It is expected that, during the next month, the web includes chips of up to 1,293 dermocosmetic products. Since its presentation, on February 18, different laboratories have been in contact with iDermo.es in order to include their products in the web. Pharmacy Infarma 2013 European meeting has also allowed closure of new additions.

Pierre Fabre Iberia is one of the most recent additions. The brand will include 400 specifications of products in iDermo.es. Since its inception, laboratories as Nuxe, Uriage, HC Cosmetics or Kuth, among others, are working on the updating of their chips.

Practical and intuitive

iDermo.es has set the goal of becoming the dermocosmetics online reference site, simplifying and facilitating the search for information on these products to the pharmaceutical industry professionals and final consumers. In this way, it is working to simplify the search by custom criteria. iDermo.es allows you to search by words, by category and even perform custom searches. Different categories (sex, age, skin type, body part, type of hair, lab, brand name and function) allow you to quickly locate products.

For the pharmaceutical, iDermo.es becomes an ideal for advise and retain customers query tool. End-user it turns out to be the search engine of reference in the network to know the description of the product that you want to buy.

Analysis of visits

More than 12,000 visitors to iDermo viewed 70.345 products. The analysis of the data indicates that each visitor sees approximately 6.36 products. In addition, one of every four users visiting iDermo.es repeats, and when it does increase the number of page views. Another interesting fact is that one of every four users of iDermo.es visit the website from a mobile device, since the web is adapted from its beginnings to these devices.

Marketing actions

The creators of iDermo.es printed have 20,000 stickers to distribute them next to the magazine Farmaventas, a leading publication in the pharmaceutical sector. In addition to this action, it is expected that, in brief, is to start a blog where three bloggers of the world of fashion, health and beauty will give the latest news of the sector and will try to share their tricks of beauty, make-up and treatments, and will transmit health tips.