Although during the undergraduate student of dentistry is almost induced to open his own surgery, he does not know for sure if this is the best way forward. Are various questions that surround it, such as: should I mount my own surgery? I have to work for others? Rent a room in a clinic with vague times? Try a tender? I have a horror of large urban centres?
anyway, the newly formed goes to the labour market full of uncertainties and doubts.
much has heard in entrepreneurship and strategic planning, but will the dentist is connected
this?
Unfortunately, I have seen many members abandoned the profession, and what is worse, trumpeting the rooftops that the good times of dentistry
have passed.
But what happened to the dream of becoming a dentist? And the years of study? The money invested? And the dream of building your own clinic? Owning your own nose? Make your expertise? Succeed? Take a vacation once a year? Traveling abroad? All this happened?
Sincerely, I do not believe in it!
However, in the present day, it is impossible to just open a Office, work, shop, receive patients, paying bills and stay with what’s left of this operation, i.e. only administer. Today, it is necessary for the administration of this practice as a
company.
surgeon-dentist has, then, the task of making a plan to become Dr. Entrepreneur of his Office. This means that you must accomplish:
- body
process management personnel management Integration of clinical
service customer satisfaction Management
financial management in this new scenario of the dental market, it is essential to the performance of the health care professional, understanding that there is a new management model, where the main is the tight integration of service personnel, from reception to the dentistto search for quality of treatment and improvement of the quality of life of the patient, and is this the goal of all
.
there is a whole process to balance the relationship patient and practice, with significant results with low-risk, i.e. little investment with good return, but for both, major changes of management must be deployed, as the change in administration and support routines used
today.
anyway, dear readers and colleagues of the profession, we subject ahead. In the next column we’ll talk about financial administration, more specifically on the training of the sales price, after all nothing better than the beginning of the year to begin to understand how to calculate the values of procedures, because without that you cannot perform the financial planning. As the old adage that says: “a great journey begins with the first step ”.
my invitation is: Let’s walk together?
Surgeon-dentist Shirlei Devesa. Professor of Entrepreneurship
