The INPAO Dental plan to enter force on the market. The company is investing $ 2.5 million in media and in the areas of structure, technology and expansion of local service team. The goal of the carrier is to double its market share and strengthen your brand in the region.
To this, the company is also promoting training on all brokerage firms that market their products in Rio de Janeiro. Recently, executives of Dental INPAO met with professionals from AON Hewitt, action that should be repeated in the coming weeks with other insurance brokers
.
“the Rio de Janeiro became a major State within our strategic planning expansion. We are among the first five operators of dentistry in that region and we want to stay, at least, between the first three of the segment, “Claudio Aboud, Director of finance and administration
.
part of that effort is already beginning to give result. Recently the INPAO Dental signed a contract with Multiterminais (RJ), one of the largest operators of port terminals and transportation of Brazil, with more than 3400 lives. The plan is deployed the special, which covers consultation, surgery, dentistry, Endodontics (channel treatment), emergencies and urgencies, extractions, x-rays, Pediatric Dentistry, prevention, Periodontics (treatment of gum), installation of orthodontic appliance (except maintenance and documentation) and provisional Crown
.
the Dental INPAO is also promoting commercial radio CBN inserts in Rio de Janeiro, among other actions, to strengthen your brand. “We believe that the radio has been the best vehicle in terms of return,” explains
the Executive.
the return has been significant. The volume of visits in the operator’s page on the internet has increased by four times after the veiculações commercial airplay. “These data confirm that our strategy of investing in mass communication was right one of the following participating in trade shows focused on HR, for example,”
Aboud.
“the Dental INPAO is an innovative company, so for being a pioneer in the market of dental care, we always seek culture, differentiate us is through investments in technology, both in quality of care, or in the form of communicating with our target audience. The important thing is that we are always on the cutting edge to keep our brand reference in the segment and that’s precisely what we’re doing “, ends
.
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