Biotechnology is close to the public at large.

– groups have been established in the social networks Facebook, Twitter and Tuenti and will hold a day of talks and workshops in La Vaguada on 20 and 21 January

Madrid, January 2012- the platform of market Biotecnológi-Kos, thanks to the collaboration of the Ministry of science and innovation, has created the campaign of image come to biotechnology ”, which will have as partners premium companies Merck and Zeltia and also with the Spanish Association of Biocompanies (ASEBIO).

The Platform seeks to publicize to the general public the meaning of the word biotechnology, its developments, applications and benefits, and improve the image of our companies, with the goal of highlighting the cotidiani – dad of this technology in many aspects of our daily lives.

This image campaign is composed of two milestones: the first, the creation of a microsite which is accessible here, in which you can find a description de-tallada what is biotechnology, its applications, benefits, and ade-más, to join the groups that have been created in social networks TwitterFacebook and Tuenti.

The second milestone, on the other hand, consists of an event’s Street. The platform has created an ambitious project in the form of stand and workshops that you may visit the next 20 and January 21 in the Plaza Central in the Centro Comercial La Vaguada, one of the largest in Madrid. During these two days, we have organized workshops and lectures divul-gativas both children and adults. Informative talks will be offered by experts. With them, we want to explain a simple-lla biotechnology applications in the fields of health, agriculture, food, industrial, environmental, etc.

With regard to the workshops, visitors may participate in a workshop in which we will explain how intervenes biotechnology in the process of wine making and wine make a subsequent tasting, we will also carry out a workshop for cosmetics, which will also explain the development of compounds suitable for its introduction in cosmetics and we will count with the presence of a farmer so explain the progress that has been su-puesto the introduction of this technology in crops.

from left to right: Isabel de la Mata, Vice President of SEBIOT; Regina Revilla, President of ASEBIO; and Rafael Camacho, director general of the Foundation genome Spain.

For children, we have prepared a storyteller, the game Game Biotec with experiments in the hands of Vita Aidelos to extract and visualize the DNA of microorganisms, to discover the applications of genetic engineering, to visually identify the morphology of the microorganis-mos, etc. To bring this world to younger students, we have invited students in a school to participate in this game.

In order to attract the maximum possible number of participants, will also be a raffle at the end of the Conference, whose winner (which make the me-jor description of what have made you these days) you’ll be presented via the web, and will take a lot of biotechnology products and a voucher to enjoy a unique experience.

According to Regina Revilla, Member of the team manager of the platform and presi-denta ASEBIO, we want people to see biotechnology as something beneficial, that helps you in your day to day and their developments represent progress for society and the economy, therefore, we have created talle-res to get closer to the public ”.

In the words of Rafael Camacho, Member of the silver-form Manager team and general manager of the genome Foundation Spain bring bio-technology, applications and benefits is necessary and essential to have a well informed society and which can speak with knowledge of the facts. See also primary to carry the knowledge biotecnológi-co schools from an early age to promote interest in science and to generate scientific vocations ”.

In view of the Vice-President of the Spanish society of biotechnology (SEBIOT), Isabel la Mata, and member of the team manager of the oil-ma, participated in the activity ‘ come to biotechnology ’ in order to bring biotechnology to the citizen in a simple and rigorous way but at the same time playful, and show the use of biotechnology and as it is usual in everyday ”.

In these days, we will count with the collaboration of ProBio, Neuron Bio, Lordship of Nevada and FEBiotec.