University of Navarra and the Novartis Institute of communication in Biomedicine (INCB) consolidate the communication and health seminar with the implementation underway ninth edition

-the seminar communication and health: towards the convergence of a strange couple ” offers students a broader knowledge of the healthcare environment and the reality of science journalism

– in the 9Th edition of this seminar, held from January 17 until March 22, involved recognised national professionals in the field of communication and health

Pamplona, January 2012- the Novartis Institute of communication in biomedicine organizes together with the University of Navarra the ninth edition of the seminar communication and health: towards the convergence of a strange couple ”. The seminar which opened on January 17, will be held March 22 at the University of Navarra.

Through this seminar, Novartis highlights the importance of the inseparable pair comunicación-salud. Similarly, relevant highlights how health information influences the care of the citizen, which increasingly demand more quality information on health to the means of communication.

Each presentation aims to analyse key issues in health and medicine through different themes, paying special attention to the way of communicating all of this health information, both by the doctor and journalist. Students attending the seminar will share reflections with the rapporteurs on the doctor-patient communication. Also, the form of communication in the health institutions, in the general and specialized press as main themes will be addressed.

According to Dr. Alejandro Navas, Professor of Sociology of the University of Navarra the purpose of this seminar is to bring two worlds, the health and communication, which are doomed to be understood. Increasingly, health actors are faced with their daily work with the attention of reporters laid on them. For its part, communicators should treat information specifically to speak or write about these issues in an appropriate manner. The seminar does not propose to solve all the problems raised today, which would be impossible, but bring together positions and emphasize the importance of this interdisciplinary approach ”.

In the words of Mrs. Montserrat Tarrés, Director of communication of the Novartis group in Spain: ‘ bring the basic knowledge of biomedical science and geriatric remains one of the objectives of Novartis pharmaceutical, therefore, company collaborates regularly with prestigious universities. At the University of Navarra have found the perfect partner to bring this knowledge to those students who wish to supplement their studies with specialized information in a field, so motivating, such as the health ’.

Communication and health, towards the convergence of a strange couple

The opening of the ninth edition of the seminar communication and health ” it was entrusted to Dr. Alejandro Navas, and was followed by a Conference sobre advertising and tobacco ”, given by DRA. Christmas Canga, Professor of community nursing at the University of Navarra.

Through various encounters, in which the field of communication and health experts will pool their knowledge to the convergence of this strange couple communication and health, will be exchanged ideas focusing on health and the impact this has on the means of communication.

The part concerning health aspects will feature conferences as the Dr. Francisco Errasti, Director General of the center of research medical applied (CIMA) at the University of Navarra, entitled the structure of the national health system ”; or that of Dr. Alejandro Navas, which bears the name genetics and society ”. For its part, Dr. Ignacio Yurss, Berriozar health centre family physician, speak the drug as a nexus of Union among professionals in the Conference the drug as a bond of Union of the health professions ”.

Presentations from the hand of specialists, where grips on some pathologies and disorders will also be taught. Dr. Enrique Aubá, of the Dept. of Psychiatry of the Clínica Universitaria, deepen in the psychiatric disorders ”, while the DRA. Susana Santiago, Professor of nutrition at the same University, will deliver a lecture on eating behavior disorders ”. In this block will also be protagonists the Hospice ” and the domestic violence and post-traumatic stress ”, whose presentations will be borne by Dr. Carlos Centeno, Director of palliative care at the University Clinic of Navarra, and Dr. Francisco Orengo, President of the Spanish society for the study of traumatic stress (SEPET)respectively.

Inform the patient all this information is key. For this reason, the seminar will feature a speech given by Dr. Ignacio Lucas, medical internist who will deepen in the communication in the doctor-patient relationship ”, and Dr. Jokin Irala, Professor of preventive medicine and public health, University of Navarra, on the STD (STD). How to communicate and to prevent risks? ”.

On the other hand, the block focused on communication in the media will begin with the Conference the medical press ” of D. Javier Olave, Director of medical journal ”, to which will be followed others as health information ”, given by Ms. Belen Diego, journalist specializing in health issues; Health in the general press information ”, by Mrs. Nekane Lauzirika, journalist of Deia ”; or communication in the health institutions ”, taught by D. Jesus Zorrilla, Director of communication of the Clínica Universitaria.

On the present and future of health communication ” discussed Mr. Vladimir de Semir, Director of the Observatory of communication science from the University Pompeu Fabra in Barcelona. Professor of journalism on the Internet and collaborator of this same Observatory, Cristina Ribas, will address the importance of new technologies in the communication of health at the Conference scientific communication. New technologies ”. In addition, Ms. Montserrat Tarrés star chat media relations: do well and let know ”.

The final snap of the seminar, which will be concluded this ninth edition, Dr. Noberto Aguirre, Professor of Pharmacology of the University of Navarra, will make the paper drug ”, which will take place on 22 March.

Commitment to training

The Novartis Institute of communication in biomedicine was created on April 24, 2001 with the aim of bringing together activities around communication in health and Biomedicine. Its main objective is to put at the service of teaching, the institutions and the media, tools for the creation, training and dissemination of content in the field of health communication.

The Institute is linked to bodies and institutions closely related means of communication, universities as well as those groups interested in the training and dissemination of content and projects in health and Biomedicine of high quality and excellence. Its purpose is to promote, articulate and complement to teaching, research, training and documentation activities in the field of communication in health and Biomedicine. Also contribute, share and disseminate knowledge, through current media and emerging technologies.