Nace Skills in Healthcare, a service that drives sales of laboratory and make profit for the pharmacy purchases.
Barcelona, February 2012.- mark Skills in Healthcare lands in Spain to provide a better service to the Office of Pharmacy and laboratory with the Union of three teams so far worked separately: Contract Sales (sales force), Pressuma (telesales and direct Marketing) and Markefarm (Merchandising and formations). The objective is to take advantage of the knowledge and synergies of these three teams to boost sales of key products for laboratories and at the same time, offer cost-effective purchases for the pharmacies.
-Skills in Healthcare, sales force: specializes in the promotion and sale of cosmetics, OTC and dietary supplements from a laboratory in Spanish pharmaciesto achieve lower costs and increase sales.
-Skills in Healthcare, Merchandising and formations: is formed by a team of 30 people carried out the promotion of products from the laboratory through merchandising tools, placed at more than 6,000 points of sale that usually works.
-Skills in HealthcareTelesales and direct Marketing: account with a group of professionals that focuses on telemarketing, sales, promotion and campaigns of the laboratories.
In the words of the head of Skills in Healthcare in Spain, Joan Mestres, this new brand beyond the Spanish territory that it is also present in the United Kingdom, France, Portugal and Italy. Therefore, our synergies are extended to European level, sharing with other countries experiences and knowledge, something that will benefit all our clients ”.
The main advantages for the laboratory are: achieve successful releases, increase the distribution of their products and the purchase by the consumer impulse, establish a better positioning of the products at the pharmacy, improve the visibility in the point of sale and increase the rotation of gender.
In the case of the Office of pharmacy, the advantages of this new Union of services are: increase buying on impulse of the patient, improve visibility in your pharmacy with products that give you high profitability and increase the rotation of gender.
On Skills in Healthcare
Skills in Healthcare is the answer to an increasingly demanding and competitive market. It’s a set of services designed to enhance in sell and sell out of products from the laboratory at the pharmacy.
In addition, Skills in Healthcare is a set of services aimed at improving the profitability of the Office of pharmacy through the sale of high-margin products and rotation. our exclusive agreements with laboratories allow pharmacies to obtain the best conditions of purchase of pharmaceutical products without generating an envelope stock.
Skills in Healthcare is present in the United Kingdom, Spain, France, Portugal, Italy, Germany and Czech Republic, which is why we have a wide international background that can be applied in national projects.
