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laboratoriesOrdesa innova incorporating a unique combination of nutrients thatthey become the most complete infant milk on the market to Blemil Plus Forte
-newformulation has a nutritional profile more similar to breast milk andsupports optimal cognitive and immune development of infant
Barcelona, June2012- Laboratorios Ordesa, leader in infant feeding, hasdeveloped the new formula NUTRIEXPERT for their BLEMIL PLUS 1 and 2 marksFORTE, an innovative composition that applies the latest research inPediatric Nutrition and the most recent advances in food technology.This new formulation, entirely developed by the Spanish laboratory andsupported by scientific evidence, has a more similar nutritional profile tobreast milk being the first to incorporate a unique combination ofnutrients with a capacity to act jointly in two aspectsmain of the baby’s development: the cognitive and the immune.
new Blemilplus forte maintains its basic formulation (Alpha-lactoalbúmina, probiotics)(Nucleotides, beta-palmitato, taurine and carnitine), increasing the contribution ofsome ingredients and incorporating new ones. Its main innovation is theincorporation of Gangliosides, phospholipids and Sialic acid, as well as aAdvanced combination of short chain and chain FructooligosaccharidesLong.Blemil plus forte has increasedalso the concentration of Poliinsaturados fatty acids of long chain(AGPI-CL) and immunoglobulins, lactoferrin.
Blemil plusSince its inception, Forte has been an example of innovation and continuous improvement.With this new wording, we take one step further in the field of nutritionPediatric placing us as milkchild most complete on the market. Our goal is to remain onfor health professionals both to parents and to consolidate ourin our segment of business based on the quality of our products andindisputable differential values ” says José Campos, Director General of group Ordesa.
the formulaNutriexpert brings ganglioside GD3 and GM3 in similar to the milk amountmaternal. These complex lipids play a fundamental role in the developmentbrain (in the processes of learning and memory) and also protect the tractgastrointestinal against infections. Los phospholipids aremainly Phosphatidylcholine and sphingomyelin, both also essentialfor the maturation of the brain structures. For its part, acidSialic is a necessary compound in learning processes and hasability to modulate the microbiota avoiding infections in the gut.
in the newformulation of Blemil plus forte also highlights the increase in AGPI-CL (a)50% more) to adapt to the new recommendations of the European Food SafetyAuthority and the visual development of infants; (six times) greater concentration ofLactoferrin (binding of iron and with bactericide and antimicrobial activity)and immunoglobulins (a protein concentrate of this ingredient reduces the)(incidence and symptoms of diarrhea).
variousstudies show that the type of food during the first months oflife is associated with the intellectual development of later years and that thenutrition is determinant in the immune response of infants. It is byThis has been a priority for us to continue to improve forinclude in the formula milk theas many as possible of the nutrients found in breast milk, alwaysthe best option, and that affect cognitive development and the systemimmune ”, says Montserrat Rivero,Director General scientific of Laboratorios Ordesa.
in this context,Laboratorios Ordesa is the only Spanish company that has participated in theinternational project in EARNEST, they have seized 44 teamsmulti-disciplinary scientists from 17 European countries, to investigate the mechanisms through thewhich one improves nutritional in the early stages of life have an impact in thedevelopment, metabolism and the health of the adult stage.
in all itshistory, Laboratorios Ordesa has been a pioneer in the introduction of newingredients in their products thefirst to develop the first babyfood hydrolysed or gluten marketSpanish, food for the treatment of digestive disorders and thefirst special milks.
from Juneadvertising campaign aimed at consumer
new Blemilplus 1 and 2 forte has initiated its distribution from may on pharmaciesand its release supports both with technical information for professionalshealth and informational materials for parents, as with a campaignadvertising directed to the final consumer under the claim all the milkthey look the same, but they are not ”. The brand will also have an importantpresence in the Office of pharmacy with elements designed to the point ofsale so that they transmit innovation and differentiation.
