The fiber is more important than calories according to the results of the latest research of BENEO

Spain, November 2012.- the results of new research from the leading manufacturer of functional ingredients, BENEO, show that consumers now consider that fiber intake is more important than the calorie count. After a research study carried out among 4000 users in Spain, Germany, Poland and United Kingdom this summer, the results have shown that although reducing fats and sugars is still the key factor for consumers, now the fiber is considered more important than calorie count and salt reduction.

When he was asked to the respondents that they prioritized what they saw as important, 67% of respondents in all countries responded that they were trying to reduce fat intake and 63% was trying to reduce the intake of sugars. 62% Thought that it was important to eat enough fiber. This was compared with 56% of the respondents who felt that the reduction of calories was important and the 55% he considered fundamental salt reduction. These results underscore a change in trend in the perception among European consumers, who have been focusing on calorie counting, to focus on fiber.

Myriam Snaet, Market Research Manager en BENEO, comenta: «La encuesta sacó a relucir algunos resultados interesantes. In particular, we see that the consumers of the United Kingdom give much importance to the fact of reaching the levels of recommended daily intake of fiber. With 66% of respondents claiming that worry their fiber consumption, a figure significantly higher than the percentage of overall of the four countries, we see that the trend in us all which brings fiber is entering Europe at a steady pace, with United Kingdom as the initiator of the tendencia.»

Myriam continues: «our European research study on fiber results clearly show the growing importance that consumers give to fiber in your power. we have full confidence that the interests of consumers by enriching with fiber will continue to grow as well as their motivation to reduce sugars and fats in your diet. ” With this in mind, we are in an ideal position to help food manufacturers to create formulations with more fiber. At the same time, the content of sugars and fats can be reduced thanks to our dietary fibers of natural origin, inulin and oligofructose, that also act as substitutes for the sugars and the grasas.»