About 3,000 professionals participate in the training plan of AECOC 2012, which begins this week.

-Training in shopper marketing, the opportunities offered by the convenience in our country and marketing in areas such as fruits and vegetables and seafood, main news

Barcelona, February 2012.- close 3,000 professionals of mass consumption and hardware and DIY, trade and health sectors, to participate through 2012 in the training Plan of AECOC, the Association of manufacturers and distributors which brings together nearly 25,000 companies, which begins this week in Madrid.

The plan includes a total of 222 training sessions of various kinds, who offer to attendees from the latest trends in trade marketing, management by category or point of sale until the keys to increase efficiency in processes such as consolidation, data synchronization, electronic invoicingLogistics or the implementation of promotions. The Plan also includes 37 thematic days, 63 courses in-company ” – with content tailored to the needs of each company – and 10 international seminars to learn the keys to success of relevant markets.

On this occasion AECOC also includes three new features in its schedule of courses. Thus, aware of their growing importance, introduces the Shopper marketing as a formative thematic through two workshops to be held in March in Barcelona and in October in Madrid. Also held in Barcelona, in the month of March, a course to learn about the opportunities of the Convenience Spain. Madrid, for its part, will host for the first time the course how sell more and better ” in their two-pronged, aimed to fruit and vegetables and seafood sectors.

Formation by sector

In addition to the own versions different formative proposals will be for professional products fresh, Ironmongery and DIY, Horeca and health sectors, professionals in these markets will have the opportunity to access to specific knowledge of their areas.

Thus, in addition to its own training days and seminars international, sectors of hardware and DIY, Horeca and fresh products will have specific courses for their areas. Hardware and DIY offer training for the implementation of EDI and e-factura in Barcelona (February) and Madrid (June) and the opportunities at the point of sale in Barcelona (may) and Bilbao will explore (September).

For the sector Horeca will offer training in Trade marketing specialist in Barcelona (March) and Madrid (October), as well as the keys to the channel in Madrid (March and October).

Fruit and vegetables, meat and seafood sectors will have their own versions of the course barcode in fresh produce management ” (to be held in Murcia, La Coruña, Barcelona, Navarra, Valencia and Madrid) and the aforementioned how sell more and better ”.

For its part, professionals of the Health Sector will have the opportunity of meeting the requirements of identification in the healthcare sector and how to adapt them in two separate courses which will take place in Barcelona (March and October) and Madrid (March to November). Also, will also have their own version of the course will be provided that the implementation of projects EDI and e-factura in Barcelona (March, June and October) and Madrid (March and September).