GlaxoSmithKline announces a breakthrough in oral care area, with the launch of Sensodyne Repair & Protect against the tooth hypersensitivity

GlaxoSmithKline announces a breakthrough in oral care area, with the launch of Sensodyne Repair & Protect.

the novelty contains Novamin ®, a unique formulation, based on technology originally developed to help stimulate bone regeneration. The new toothpaste helps repair, strengthen and protect your teeth against hypersensitivity acting as a reservoir for the construction of a new layer of reparation on the exposed dentin and within the tubules. This layer has a chemical composition similar to that of hydroxyapatite, which is similar to the natural composition of teeth and binds strongly to the collagen in dentine

as the incidence of Dentinal hypersensitivity increases, the focus of dentistry turns more towards prevention rather than treatment. The toothpastes desensitizers just relieve sensitivity by occlusion of the tubules and the desensitization of nerve endings and, despite the availability of a variety of products for sale and use in surgery, the Dentinal hypersensitivity continues to be a chronic condition with acute episodes.

the formula of Sensodyne Repair & Protect Novamin ® technology allows to be enabled to contact with saliva, bringing the pH to a level suitable for the formation of hydroxyapatite. Since the first brushing, activation occurs of bioavailable phosphate and calcium ions, stimulating the natural mineralization dynamics, to form a layer on the exposed dentin restorative robusta and inside the tubules.

this layer dynamics is tougher of reparative dentin, natural and helps to maintain a lasting protection with regular use, twice a day, promoting not only a clinically proven relief of discomfort of Dentinal hypersensitivity, but also the ability to withstand the daily challenges, such as abrasion by tooth brush and diet acid.

Used daily, as a regular toothpaste, Sensodyne Repair & Protect will repair, continuously, the sensitive areas, helping to prevent sensitivity. In addition, the product also brings the benefits of common toothpastes, which include comprehensive protection against cavities, cleaning and freshness.