Alphega pharmacy now exceeds 400 members.
Barcelona, February 2012.- 428 pharmacies are already part of the Alphega pharmacy network. This good result is the result, inter alia, agreements made with laboratories to ensure that pharmacies work with better margins; actions implemented at the point of sale to make the offer more attractive to patients and the annual training plan holders and garden equipment.
Also, this increase of Alphega pharmacy reflects the confidence that, progressively, are placing pharmacists in this comprehensive service to increase the profitability of their offices of pharmacy.
In a situation like the present, pharmacists must flag of their differentiating elements: professionalism, expertise and power of recommendation in its health function. But they must also record in their DNA new capabilities like flexibility, proactivity to adapt their activity and expand their services or their entrepreneurial skills. The pharmacy must be as one brand ” clearly differentiated and well-positioned to challenge successfully the new channels that are its direct competition.
The Alphega pharmacy director, Michael Borras, believes that the key element of this network is the figure of the consultant of point of sale, specialized in advising in a personalized way each of the pharmacies that make up the network. Alphega pharmacy consultant helps you develop and implement sales promotion plans individually in each pharmacy, managing to promote sales of parapharmacy products and increase their profits ”. The program also offers each Member a audit complete initial of the point of sale and advice on merchandising, HR and management by categories, as well as the option of a planograma adapted to maximize the impact at the point of sale.
In times of crisis, the associations of pharmacists are large allied to increase the profitability of the pharmacy. And so, pharmacists have the support and experience of Alphega pharmacy.
About Alphega
Alphega pharmacy is a personalized and innovative service for independent pharmacists that allows to provide a comprehensive and quality care to the patient.
The main aim of Alphega pharmacy is to strengthen the positioning of the pharmacy as a point of reference in health care and strengthen the role of the pharmacist as a privileged partner of the patient and the health professional.
Alphega pharmacy provides offices of pharmacy of fundamental elements for their development: advice and analysis on the profitability of the exhibited products, instruments and materials to develop a strategy of “visual communication” integrated and Council customized merchandising tools and techniques for loyalty to the client.
In addition, with Alphega pharmacy optimizes the management of the stock of the pharmacy through exclusive conditions and the possibility of forming part of a purchasing platform to which are attached the largest companies in the health sector.
