Alphega pharmacy relaunches the practical guide Pregnancy and baby, essential for future moms

Barcelona, November 2012.- with the intention of increasing the information services and advice to their patients, Alphega pharmacy relaunches the practical guide pregnancy and baby ”, an information guide for pregnant women, mothers with children up to 2 years and women who buy children’s products.

Moms will find this material in a series of health contents related to pregnancy and the world of the baby until 18 months of age; the scientific side is completed with a highly emotional content that will serve as a MOM to remember this new and important stage of his life.

With this guide, Alphega pharmacy aims to address the main aspects to take into account when approaching the moment of motherhood, in an easy, enjoyable way and without forgetting the importance of traditional and practical advice.

In addition, enhances the pharmaceutical Council reinforcing its image as a sanitary agent reference and point of essential support for all types of queries related to child health, and ensures loyalty moms creating emotional links with them in this important stage of your life.

NOVEDADES GUÍA 2012-2013

Con la reedición de esta guía, se presentan dos nuevas acciones:

Sorteo especial de 10 packs Relájate mamá”:

Con el afán de potenciar aún más la relación con sus clientas, Alphega Farmacia ha preparado un sorteo especial de 10 experiencias de bienestar y salud Relájate mamá”. Each pack contains also a voucher for a year of free telephone Pediatric advice.

Draw for five baskets of products alvita:

Alvita, the brand of your pharmacy, has opted for an action dynamics at the point of sale, the details of which the Moms will find in the Guide, chapter the third trimester of pregnancy ”. This action consists of the draw for five baskets of Alvita products, valued at more than $ 50.

About Alphega pharmacy

Alphega pharmacy is an innovative and personalized service for independent pharmacists that allows to provide comprehensive, quality care to the patient.

The main aim of Alphega pharmacy is strengthening the positioning of the pharmacy as a point of reference in health care and strengthen the role of the pharmacist as a privileged partner of the patient and the health professional.

Alphega pharmacy provides pharmacies of fundamental elements for their development: advice and analysis on the profitability of the exhibited products, instruments and materials to develop a strategy of “visual communication” integrated and personalized merchandising tools and techniques to gain the loyalty of the customer advice.

In addition, Alphega pharmacy optimises the management of the stock of the pharmacy through exclusive conditions and the possibility of forming part of a purchasing platform to which adhere the largest companies of the health sector.

About Alliance Healthcare

Alliance Healthcare is the Division of distribution wholesale and commercial affairs of Alliance Boots.

Alliance Boots is a leading international group in health and beauty that offers a wide range of products and services to customers. We work closely with both the pharmaceutical industry and pharmacy, with the commitment to improve the health in the communities where we operate and help patients feel better. Our objective is the development of our two main activities: Wholesale pharmaceutical distribution and pharmaceutical retailing.

Alliance Boots is present in more than 25 * countries and employs more than 116,000 * people. Alliance Boots has retail pharmaceutical stores in 11 * countries and operates more than 3.330 * tents, 3,200 * which has a pharmacy. Our pharmaceutical distribution business delivers medicines and other health-related products, as well as other services to more than 170,000 * pharmacies, doctors, health centres and hospitals through more than 370 * supply depots in 21 * countries.

* Data are approximate, to March 31, 2012 and include associated companies and joint ventures.