Breakfast, win money cash

SAN CLEMENTE, California, August 8, 2011 PRNewswire-HISPANIC PR WIRE /- from innovative examples to follow as allow students to eat at their desks at the beginning of the day up alternative classes like canned foods that are easy to carryeducators are eagerly seeking how to promote the consumption of breakfast among the students in the school. Research shows that students who usually eat a nutritious breakfast perform better on exams, registered a lower rate of late arrivals and absences, that they have better eating habits in general. Is it ten districts of the Golden State secondary schools have been associated with milk processors Board of California (CMPB), creator of GOT MILK? and takes milk to increase the daily consumption of a breakfast that includes milk in the cafeteria of the school. Campus of each district to achieve greater student participation in the breakfast with milk will win $3,000 for student activities, which added a total of $30,000 in the entire State. In addition, through a photo contest, a young California will have the opportunity to be part of a spectacular for making milk and win $1,000, showing why the breakfast with milk is important to have a good state of health and academic success.

“Good nutrition helps the success of students in the classroom,” said the defender of breakfast at school and California State Superintendent Tom Torlakson. “All students need a healthy breakfast to learn, grow and maintain assets.”

According to the American Academy of Pediatrics, a (1) third of adolescents almost never breakfast, which places them in an academic disadvantage. Nutritionists point out that a well-balanced breakfast includes foods rich in proteins, fresh fruits, whole grains and dairy products, low fat or nonfat, such as the milk has a high content of calcium and vitamins. In addition, breakfast prevents young people to resort to the consumption of snacks with high content of fat and calories which, in the long term, could curb the growing problem of childhood obesity.

To encourage young people to eat a healthy breakfast, taking milk challenges students from secondary schools of the unified districts of Sacramento, Stockton, Oakland, Fresno, Clovis, Santa Ana, Palm Springs, the Modesto city schools, the Central Unified School District and the Escondido Union high school district to increase student participation at breakfast with milk in schools for a period of 3 weeks at the beginning of the school year. Schools in each district to achieve the most notable improvement in student participation in the breakfast compared to the same period of the last school year will win $3,000 for student activities.

“We want that the breakfast is fun for students,” said Steve James, executive director of CMPB. “This competition allows the rival schools compete with each other and at the same time the message carry adequate milk nutrition inculcated young.” “We want to inspire young people to adopt healthy habits for whole life.”

In addition to the jurisdiction of the school breakfast, taking milk also challenges young people from 13 to 18 year-old California to participate in the photo contest for the breakfast Bulletin Board for making milk, for a chance to win $1,000 and the possibility of his work is exhibited in a spectacular in his town for a month. On 22 August and from October 14, 2011, adolescents can send a picture that illustrates why the breakfast with milk is important for your health and academic performance. Interested parties can download the form of participation/exemption, available at www.tomaleche.com, and send it along with your photo follows:

E-mail: contest@gotmilk.com (limit of 8 MB)

photo contest for the spectacular of
by postal mail: takes milk breakfast
c/o RL Public Relations
11835 w. Olympic Blvd.Suite 1155E
Los Angeles, CA 90064

for more information about the challenge of the breakfast, the spectacular contest and taking milk contest rules, visit www.tomaleche.com.

About CMPB

Milk processors Board of California (California Milk Processor Board – CMPB) was established in 1993 in order to make the milk more competitive and increase the consumption of milk in California. The campaign GOT MILK? already covers more than 90% of the domestic market and is considered one of the most important and successful in the history of the country. GOT MILK? It is a trade mark registered at the federal level that has been used under the license of the national boards of dairy products since 1995. The CMPB campaign in Spanish was launched in 1994 using the emblem “Family, love, and milk”. It was replaced by taking milk campaign in 2006, following a growing trend in the food advertising aimed at Hispanics that uses wit and humor to reach different audiences. Gifts and recipes for GOT MILK? and making milk available in www.gotmilk.com and www.tomaleche.com. CMPB receives its funding from all California milk processors and is administered by the California Department of food and Agriculture of.