Campaign “listen to your conscience”.
has been launched by Control on 1 December on the occasion of the world day of HIV.
-control goes to the street to say ‘ listen to your conscience and not you get off the guard, the condom is the only barrier method that prevents infection of STD ’
– according to the society Spanish interdisciplinary of AIDS (SEISIDA), 80% of new cases of AIDS infection in Spain there are sexually, not to use condoms
– at the same time, in the year 2010, were detected in 2.264 Spain new cases being Madrid one of the cities where more has affected, in comparison with other communities, caused mainly by a lack of condom use in sex
-these and other data demonstrate, once again, the need to stress the need to remember that the condom is the only barrier method that prevents the spread of sexually transmitted diseases
Madrid, 2011-December once again Control leave the street to say “Listen to your conscience and not you get off the guard, the condom is the only barrier method that prevents infection of STD””, including HIV, and does so in a very original way and with an objective course of awareness.
to do this, Control carries out an action that aims to raise awareness of young people, always from a playful and creative side but seeking to inform the public of the importance of the use of condoms, as there are more than 30 diseases whose mode of transmission is sexual contactincluding HIV, and the condom is the only barrier method to avoid its contagion.
In this sense, Control featured two couples who adopted the role of consciousness ‘ good ’ and ‘ bad ’ and have made you own passers-by in the Centre of Madrid who, listening to his conscience, to decide for themselves take condoms delivered to them, in exchange for a personal reflection on the risk of catching or protect themselves.
A symbolic action that sought to be an example of the reality when making right or wrong decisions that can change the pace of things in a matter of seconds.
And that, according to the society Spanish interdisciplinary of AIDS (SEISIDA), sex is the main route of HIV transmission. So much so that, more than 80% of new cases of AIDS infection in Spain are produced this way, not to take precautions as the condom. In this sense, Madrid has emerged as one of the cities where more cases are detected in comparison with other communities.
While deaths from HIV in Spain recorded the biggest fall in the past 11 years, it is not a reason to lower our guard and relax that safe sex is concerned. This is, among others, one of the reasons for which Control, condom specialist, proposes actions aimed at the general public where they are the people who take into account the risks and decide its course of action and the consequences entailed taking one or another decision.
Ultimately, these and other data show that the condom is the only barrier method that prevents the spread of sex transmitted diseases, and that their use is essential to enjoy the sex of a healthy and responsible way.
once more, from Control show our concern for the spread of HIV through no safe sex developing actions such as this, where we intend not only to remember that the condom is the only barrier method to prevent infection, but intend to stir the conscience of the Spaniards that they remain vigilant and are themselves who take the decisionsuccessful ón ”, said Susana Sanchez, Director of Marketing of Control Spain.
On control:
Control, leading brand of condoms in the pharmaceutical channel already has more than 30 years of experience and is present in over 20 countries. The presence of Control is stronger in the countries of the Mediterranean, being Spain, Portugal Italy and Turkey some of the countries with greater weight with a presence in other countries such as Morocco and Saudi Arabia.
the factory’s Control that caters to all countries is installed in Madrid and her work highly qualified experts in the production and development of such products.
Condom is a contraceptive method cheap, comfortable, reliable and secure, as protection from sexually transmitted diseases, according to him more than the 6 million Spanish consumers.