Cinemas, restaurants, bars, theatres and libraries of Madrid open their doors to Mental health.

– the action is included in the second edition of the awareness campaign ‘ the Health Mental also goes with you ’ with the collaboration of the Foundation AstraZeneca

Madrid, March of 2013- La Confederation FEAFES will distributethrough Cool Cards, 20,000 postcards in cinemas, restaurants, entertainment venues, theaters, libraries and other points of leisure and culture in Madrid, in order to educate society that mental health is an issue which affects everyone equally.

It’s an action as part of the second edition of the awareness campaign ‘ La Health Mental also goes with you ’ developed by the Confederation FEAFES with the collaboration of the AstraZeneca Foundation and which pursues the eradication of the stigma attached to mental disorders through the awareness of the society.

20,000 Postcards in 200 exhibitors across different entertainment venues and shows in Madrid, so that people who go to these places to pick them up for free, review of the campaign and also have the opportunity to give to your contacts must be placed between 4 and 17 March.

Scope of the campaign

According to the distributor of postcards, Cool Cards, expected that every one of the cards is seen by an average of 3.3 people, which would, as the message of ‘ La Health Mental also goes with you ’ would at least 66,000 people in the 15 days that will be present in the streets of Madrid.

postal Mental Health also goes with you.

It has chosen Madrid as the place to perform this action because of the large number of people that can be reached, and to that the capital has a target audience very varied, which according to Cool Cards, features is very sensitive to social causes ”.

The design of the postcard

The image of the campaign is the work that won the photo contest I ‘ everyday images of Mental health. Dreams and realities ’ about Mental illness that called FEAFES and the past October 8 José Luis Pujol navarro photographer received.

A series of recommendations that aim to the person receiving the card consider if cared for properly and maintains a healthy lifestyle habits that prevent the onset of mental disorders are included in the back of the postcard.

FEAFES

The Spanish Confederation of groups of family members and people with Mental illness (FEAFES) is a non profit and social interest that emerged in 1983. Integrates with 19 federations and associations uniprovinciales and brings together 288 entities and 45,000 members and associates throughout the national

Foundation Astrazeneca

AstraZeneca Foundation is a non-profit institution, created to help professionals of medicine and research in their different fieldsas well as to promote the modernization of the Spanish sanitary structure their cooperation in the area of health. All this with the aim of achieving an improvement in the quality of life of the citizens.

The main activities developed by the Foundation are divided into six blocks: clinical research, training continued, dependence, forums of debate and analysis of health policy studies, training/information to patients in various pathologies and awards and scholarships.