Company bet in white smile as indispensable accessory.

Colgate bet on launch of Colgate toothpaste Luminous White. With metallized packaging and super innovative, the new formula of toothpaste is composed of bleaching micro-cristais, similar to the composition used by dentists and that guarantees consumers a tom whiter teeth in a week. The launch ad campaign in bet’s message more smile white as the main accessory of a person. Consumers can now find products in gondolas.

data released by the World Panel reveal that for the Brazilians, the second biggest concern with the aesthetic is to have white teeth. According to Marketing Director of Oral Care of Colgate-Palmolive, Tamara Kulb, “the company has identified the opportunity to launch a product more cosmetic and developed a communication focused on brand consumers increasingly concerned with the appearance.”

the formula of Luminous White toothpaste stains safely removes and prevents the emergence and formation of tartar. The continued use helps keep your teeth whiter during more time. In addition to the toothpaste, the line also has a enxaguante, that helps keep your teeth naturally white. The launch of the line is already counting with strong marketing support, with cultural contest, viral marketing, displays in strategic locations, media, TV and

magazines.

 

How to maintain a whiter smile

your teeth end up getting gradually darker over time for those who normally eat certain types of drinks such as coffee, tea and soft drinks. There are some simple steps that can prevent yellowing.

  • Use toothpaste bleaching removes surface stains and prevents the emergence of Tartarus.
  • is recommended brushing your teeth or gargle immediately after having consumed any food or drinks cause tooth stains.
  • depending on the method of whitening indicated by your dentist, is indicated to maintain the

    • each year.

  • Smokers and people who have the habit of consuming coffee too need retouching

    • more frequently.

  • A tip for women is to use a lighter shade of lipstick, because it causes the teeth look whiter.

 

Line Luminous White

toothpaste Luminous White 90 g: the new formula of toothpaste is composed of bleaching micro-cristais, similar to the composition used by dentists and that guarantees consumers a tom whiter teeth in a week

.Luminous White

Mouthwash 250 ml: the new enxaguante helps keep your teeth naturally white.

 

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