The company invests in white smile as indispensable accessory.
bet on launch of Colgate toothpaste Luminous White. With metallized packaging and super innovative, new formula of toothpaste is composed of micro-crystals bleach, similar to the composition used by dentists and that guarantees consumers a whiter teeth in a week. The release hype in bet whiter smile’s message as the main accessory of a person. Consumers can now find products in gondolas.
data released by the World Panel reveal that for the Brazilians, the second biggest concern with aesthetics is to have white teeth. According to the Marketing Director of Oral Care from Colgate-Palmolive, Tamara Kulb, “the company identified the opportunity to launch a product more cosmetic and developed a communication focusing on brand consumers increasingly concerned with the appearance.”
the Luminous White toothpaste formula safely removes stains and prevents the emergence and formation of tartar. Continued use helps keep your teeth whiter longer. In addition to the toothpaste, the line also has a enxaguante, which helps keep your teeth naturally white. The launch of the line is already counting on strong marketing support, with cultural contest, viral marketing, displays in strategic locations,
Media TV and magazines.
How to keep a whiter smile
your teeth end up getting gradually darker over time for those who usually eat certain types of beverages such as coffee, tea and soft drinks. There are some simple steps that can prevent yellowing.
- Use whitening toothpaste removes surface stains and prevents the appearance of tartar.
- it is recommended to brush your teeth or gargle immediately after having consumed any food or drinks cause tooth stains.
- depending on the whitening method indicated by your dentist, is indicated to do maintenance every year.
- Smokers and people who have the habit of consuming coffee too need touch-ups more frequently
- A tip for women is to use a shade of lipstick lighter, because it makes your teeth look whiter.
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Line Luminous White
toothpaste Luminous White 90: the new formula of toothpaste is composed of micro-crystals bleach, similar to the composition used by dentists and that guarantees consumers a whiter teeth in one week.
Luminous White
Mouthwash 250 ml: the new enxaguante helps keep your teeth naturally white.
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