Dentists initiated a campaign to strengthen the professional figure with references to centres that based its business strategy on misleading offers of free treatment.

Valencia, January of 2013.- El Valencia Association of dentists has started an information campaign on buses with the objective of promoting the buco-dental health in the populationby the clear impact that a proper care and hygiene of the mouth have subsequently on general health.

With this action, the school also pursues alert citizen on the proliferation of centres without a health officer course, whose business strategy is based on providing treatment free or at low cost, which are compensated by the low quality and even your questionable need of preparation.

This campaign aims to encourage health oral in the whole of society, using messages urging citizens to keep care of the mouth. Therefore school used the Apple as a symbol and example, given the need to maintain a healthy mouth free of diseases whose existence has greater impact on the general health of what citizens think.

En segundo término, el Colegio de Odontólogos y Estomatólogos de Valencia busca reforzar la confianza del ciudadano en el dentista con nombre y apellidos. IE: in those dental professionals with references obtained through constant work, a relationship based on trust and absolute dedication.

In this sense, the school referred to distrust that generate many of these new clinics in which there is a last, constant and recognized health responsible. Many of which generate offers with free treatment or low-cost, sometimes unnecessary or questionable governed diagnosis and that often end up recovering the patient through subsequent treatments.