Expands the awareness campaign of good postural habits in 18 shopping centres in Madrid

is an initiative of the Association professional physiotherapists of the community of Madrid

-the campaign, which was launched last year, wants to reach more Madrid citizens, with the aim of conveying them good advice on the correct postural hygiene on daily activities

– school councils can be viewed on his Youtube Channel. These are tips on activities of daily living, such as how to transport the purchase or loading weight: http://youtu.be/wpN7X5nhK44 or http://youtu.be/32CpcJun_Og.

-muscle-skeletal pathology is the third cause of consultations in primary care, after seasonal flu and parental leave, at the same time which is the second leading cause of sick leave.

Madrid, March 2012.- The College professional physiotherapists of the community of Madrid (CPFCM) has expanded since yesterday the campaign to raise awareness of good postural habits in the daily life of citizens through advice projected on the screens and the advertising spaces arranged in 18 shopping malls throughout the community of Madrid.

This campaign, which was launched in the month of March 2011 in the malls of Parquesur, Equinox and full moon, will be screened from yesterday in Alcala Magna, Alcalá North, city Tres Cantos, Equinox, Fuenlabrada 2 Islazul, the Big Apple, La Rotonda, South Madrid, Madrid Xanadú, Montecarmelo, Moraleja Green, Ice Palace, Parquesur, Plaza of the provincesFull moon, Rivas Centre and Bazaar Las Rozas.

Thus, the College professional of physiotherapists of the community of Madrid, worried about the health of the citizens, extends his campaign to reach more people through an advertising medium, and to offer them advice they give Madrid physiotherapists on correct postural hygiene in daily activities.

The objective of this campaign of the collegiate institution is to educate more than 10 million Madrid visitors monthly attending regularly the malls to make purchases or to go to the movies.

The campaign seeks to convey, through nearly 300 screens distributed by shopping centres, with nearly 4 million campaign passes, purchase advice on good posture and suited for activities of daily living such as transport and load weight, how to sleep without the back suffers or doing household chores (ironing)(, vacuuming …), among other recommendations.

According to the DG Research and innovation of the European Commission, 67 million Europeans suffer from back pain and 5 million people in Spain ”. Also points out that the muscle-skeletal pathology is the third cause of consultations in primary care, after seasonal flu and parental leave at the same time which is the second leading cause of sick leave.

Professional College of physiotherapists of the community of Madrid

The College professional physiotherapists of the community of Madrid is an organization that represents regional level to nearly 7,300 physiotherapists. Its objectives are the safeguard of the principles of ethics and ethical physical therapy, the defence and the promotion of health and the well-being of the citizens of the community of Madrid, in collaboration with the public authorities, as well as the promotion to level scientific, culturalEconomic and social of the collegiate.