GlaxoSmithKline announces another breakthrough in oral care area, with the launch of Sensodyne Repair & Protect.
the novelty contains Novamin ®, a unique formulation, based on technology originally developed to help stimulate bone regeneration. The new toothpaste helps repair, strengthen and protect your teeth against hypersensitivity acting as a reservoir for the construction of a new repairing layer on the exposed dentin and within the Dentinal tubules. This layer has a chemical composition similar to that of hydroxyapatite, which is similar to the natural composition of the teeth and binds strongly to the collagen present in dentin.
as the incidence of Dentinal hypersensitivity increases, the dentistry focus turns more on prevention than treatment. The desensitizing toothpastes just relieve the occlusion of Dentinal sensitivity and desensitization of the nerve endings and, despite the availability of a variety of over-the-counter products and in Office use, the Dentinal hypersensitivity remains a chronic condition with acute episodes.
the formula of Sensodyne Repair & Protect allows Novamin ® technology activated on contact with saliva, raising the pH to a level suitable for the formation of hydroxyapatite. Since the first brushing, activation occurs of bioavailable calcium and phosphate ions, stimulating the natural mineralization dynamics, for the formation of a dentin layer repairing robust on the exposed and within the Dentinal tubules.
This restorative layer dynamics is harder than natural dentin and helps maintain a long lasting protection with regular use, twice a day, promoting not only a clinically proven relief from the discomfort of dentin hypersensitivity, but also the ability to bear the daily challenges, such as the toothbrush abrasion and acids diet.
used daily, as a regular toothpaste, Sensodyne Repair & Protect will repair, continuously, the sensitive areas, helping to prevent sensitivity. In addition, the product also brings the benefits of common toothpastes which include comprehensive protection against cavities, cleaning and freshness.
source: Press Office/ >
