Group knee bets for breakfast.

– This launches the campaign ‘ enjoy a healthy breakfast, breakfast craftsman ’ in more than 100 settlements of its brand knee

Madrid, February 2013.- group knee, wedge and reference for food and restoration in Spain since 1939, launches the campaign ‘ enjoy a healthy breakfast, breakfast craftsman ’ in their establishments in the chain knee in order that consumers can enjoy the variety and quality of their products made at home also in the early hours of the day in more than 100 settlements of the brand.

the company managers take into account studies as the Nutrition Center. This institution States that breakfast is the most important meal of the day and must contribute 25% of the total number of calories consumed the day. in addition, according to data from the Observatory of consumption and food distribution, more than 12 million Spaniards eat breakfast outside the home frequentlyso they now have a chance to have breakfast healthy.

With this campaign, knee Group seeks to increase sales of their products also in the early hours of the day, which currently represent 12% of the total in this time slot.

For Angel Fernandez, Director of business development and Marketing of group knee, one of the objectives of the new stage of group knee is that consumers enjoy the variety and quality of products in establishments at any time, generating a greater traffic on the premises. Hence this campaign also also aimed to meet this demand that customers asked for ”.

Of group knee

Group knee is one of the main groups of food and modern restoration in Spain, wedge and benchmark of quality in the sandwich and coffee. Founded in 1939 by Antonio Rodilla, it has more than 200 establishments. Includes a number of leading brands in their respective sectors of food: knee (sandwich), Café de Indias and Jamaica Coffee Shop, always committed to the people in their environment.