More than 3.5 thousand Brazilian children already can smile for the first time in his life. Are patients of operation smile of Brazil (OSB), NGOS that performs for free facial correction surgeries and treatments of clefts lip (cleft lip) and palatal (cleft palate).
this work is accomplished through the volunteer work of doctors, dentists, nurses and other health professionals from around the country, and on financial donations that support the offset of the medical staff and the purchase of supplies for the
surgeries.
Between the supporters of the OSB, the Colgate, that there are 10 years contributes financially and with the donation of oral hygiene kits to patients. And this year, Colgate wants to do more: put the promotional products market with the seal Operation Smile. Part of the revenue earned from the sale of these products will be destined to the NGOS in order to extend the number of children assisted
.
www.colgate.com.br/operacaosorriso
the campaign began on 22 February in the shops of hyper and supermarkets and runs until 17 April. Pharmacies, the promotional period is from March 15 to April 13.
this year, 17 programs are planned in several cities, such as Fortress, Santarém, Maceió, Manaus, Rio de Janeiro and Belo Horizonte. There are three types of programs: surgical (the choice of a State for surgeries is made based on demand of patients and in the interest and involvement of local institutions and professionals); postoperative (which aims to monitor the development and recovery of patients); and educational (aimed at investing in the continued training of health professionals and generate a sustainable service structure in each region).
who is the operation Smile
the operation Smile of Brazil (OSB) is a non-profit, médico-humanitária organization, which aims to return the smile and dignity to children and young people with facial deformities, mainly the cleft-palate. The Organization was founded in 1997, and has operated more than 3,500 Brazilian children and offered more than 40,000 examinations specialized multidisciplinary totally free. According to data from the World Health Organization, the incidence in Brazil is of 1/650 live births. This represents about leaking individuals in the country, 300.00 with about 6,000 new cases every year. The operation Smile of Brazil is an integral part of Operation Smile International, founded in 1982, which is today the world’s largest organization dedicated to people with facial deformities, with more than 5,000 healthcare volunteers and more than 160,000 children operated, with operations in 54 countries.
learn more at www.operationsmile.org.br/>
