MADRID, 24 (EUROPA PRESS)
Currently Spain some 5,000 authorized in Spain aesthetic medicine centres, 20 percent more than the previous year, according to data from the Spanish society of aesthetic medicine (SEME), which stresses that it is a sector that is “creating jobs” and, at the same time, it is affected by the “intrusion” of other centres and specialists that operate if training.
Has recognized the Secretary of the Board of Directors of this entity, Petra Vega, in the framework of the 9th European Congress of aesthetic medicine being held these days in Madrid, recognizing that it is a booming sector while the crisis slowed demand.
“Does not generate more income and more turnover, but yes there are new open clinics,” pointed out this expert that, paradoxically, attributed this increase of the crisis and cuts occurring in public health. “Many colleagues who were trained in the this field had chosen to work in public health, but now, in view of as it is the landscape, they continued their training and have opened new centres”.
The problem, acknowledges Vega, that others, generally gyms or beauty centres, which “was the play” arise on par with these centres driven by staff with training when “its turnover declines and may not survive”.
In this sense, Dr. Vega claims to health authorities to regulate the specialty of aesthetic medicine that thus, treatments that use only can be applied by medical specialists in the field, which in turn “will give security to the citizen”.
“You have to remove the mask to those who are not prepared and saw an opportunity in this business”, added Dr. Alberto Elbaum, President of the International Union of aesthetic medicine (UIME), which recalls that “when they are tools such as those that use these professionals in the hands of who does not know, you can have bad results”.
War of prices “negativa” for the SECTOR
Also, this increase of centres has also caused a “price war” which, for this expert, “is very negative for the sector”. “It is bread for today and hunger for tomorrow, aesthetic doctors must defend its good make, which entails a certain price”, says.
Similarly, adds, “products have not lowered their price, and when they do it is because something is happening, as we have seen recently”, in reference to the safety problems that have led to breast implants PIP.
“If the product has a price and the professional must win something, there can be much cheaper prices online which costs the product itself.” “The product is diluted or becomes sparingly, so that the treatment will be inefficient”.
Therefore reminds physicians that the price must be “fair” and “enough so that they can recoup expenses that has and the patient is satisfied”. And the user, to be wary of those treatments that “today for morning down 50 euros” when “the hands are the same”.
Changing the profile of the patient and their priorities
on the other hand, Dr. Vega has acknowledged that in recent years there has been a change in the profile of users who attend these centres and the demand for them. Currently, according to this expert, citizens are beginning to see that “aesthetics is also important and not the mean nobody”.
“The crisis has shown that material goods are not forever, not even the floor is worth what worth.” “Everything can go down except that take place, and get up every morning and heard the news but look in the mirror and look better with a face, it is the joy of many,” according to.
On the profile of his patients, this expert ensures that currently one in three (30%) are men, when 10 years ago this percentage did not exceed 10 per cent. “Every time there is more demand male, and in all ages.”
Although male patient always came by the laser, Dr. Vega ensures that also now more for treatment of overweight or obesity. “Women are more sensitive to the books, Internet or neighbouring but, instead, the men when they want to do a treatment turn to a doctor and also are very good patients”.
Similarly, is also increasing the treatment of alopecia, for which there are many new techniques that are beginning to implement.
Other very popular treatments are the facial to treat spots or changes in pigmentation of the skin, that “is concerned and they have increased” exposure to ultraviolet rays, while there are other patients who want to “prevent rather than change”.
“Like that 10 years ago people would increase the lips and make cheekbones, today they want arrangements very natural, go to preventing that then the thing is not going to more”.
