Innu awarded for his work on CSR and digital strategy in the ASP.

Aspid gold has been for internal Marketing campaign ambassadors BRAC ”, Unilever, which was intended to mobilize the internal target from the more emotional aspect to the more practical. The action sought to promote the involvement and commitment in first person of the internal target naming them ambassadors of the BRAC project, in order to help 250 women of Sitakunda, one of the poorest areas of Bangladesh, out of extreme poverty.Complete the campaign managed to sponsor a total of 270 women grossed 107.985€ and 100% of the departments of Unilever participated.

This project was made possible thanks to the spirit of solidarity of our employees, their families, suppliers and customers; which have made a great difference, in addition to creating hope to people who need it so much ”, declares Ana Palencia, Director of communication of Unilever Spain.

Silver the Aspid has gone to the developed for hygienists VITIS online communication strategy. An area of common action between VITIS and hygienists to offer value added by the brand and achieve mutual benefits through the engagement was defined. Performing synergistic action between online and face-to-face activities, has been that 1 of every 3 hygienists either fan of hygienists VITIS Facebook page.

In this edition of the Aspid Awards, references in the health sector, Innu is the most award-winning independent agency and occupies the 4th position in the palmares, among a total of 19 agencies that have submitted 164 works. Be awarded in two strategic Innu categories by our peers is a great reward for the efforts made so far in these two areas, ” declares Xavier Lorenz, Director General of Innu. These two campaigns have been the fruit of the partnership that we have with Unilever and Pik, that allows us to open possibilities of working together from the start, as equals, to work for a common goal. ” since its founding in 2002, Innu has received a total of 12 awards at this event.

On Innu

Innu is a communications agency independent created in 2002, with headquarters in Barcelona and specialising in health, formed by a multidisciplinary team that develops communication projects based on the management of scientific evidence and the application of new technologies for brands and clients both nationally and internationally.