Kmart r launches the first video series produced by a brand targeting Hispanics in the United States and distributed by YouTube.
Hoffman Estates, Illinois, August 10, 2011- PRNewswire-HISPANIC PR WIRE / – Kmart is connected with moms Hispanic through the launch of mothers and wives, a miniseries original in Spanish of eight chapters, that tells the story of two Hispanic mothers and the unique challenges that must deal with raising a family in the United States without betraying its Hispanic identity. The style of the joyful episodes — you will see on the Internet — is intended to resemble a soap opera, and uses humor and emotions to deal with the challenges facing Hispanic women and their families now. Kmart recently launched an exclusive channel for the series on YouTube: YouTube.com/MadresyComadres
“Kmart is a brand with history and with a rich history in the United States.” “We are passionate about the diversity of our customer base and we are very excited about the opportunity to talk directly with our Hispanic customers and celebrate their culture and traditions,” said Mark Snyder, head of marketing for Kmart. “The first episode of mothers and wives was released this month just in time for back to school season, and is aligned with the recently launched Facebook page — Latin Smart —, allowing you to Kmart to develop a stronger relationship with Hispanic women, even though they understand much of technology””, they have few contents at your disposal.
One of the main themes on which the miniseries focuses is the role of families in Hispanic culture, hence the title of “Mothers and wives” (Comadre is a confidante and close friend of mother). Scripted series is accompanied by twelve video interviews with real Hispanic moms of Mexico, Peru, Guatemala and Colombia dealing with the nuances of raising us children within a traditional Hispanic household.
“Google lives with great enthusiasm the fact to be the platform that provides support to the first series produced by a brand, targeting Hispanics in the United States and distributed by YouTube,” said Mark Lopez, responsible for the Spanish Department in the United States of Google. “The content is closely related to the latinas in the United States, both linguistic and cultural level, and addressing their interests and needs.” “We are discovering that most of the brands involved with the Hispanic market in the United States sustained manage to develop brand and increase sales, by successfully establishing a deeper connection with consumers.
“The women are forced to take on many roles – mothers, housewives and professionals”, noted screenwriter and director Alberto Ferreras, best known for his documentary series “Speech” that has been in the air by channel HBO Latino for a long time. “When you’re Latino, you must be fully bilingual and understand both cultures.” “These segments are a tribute to all mothers who work hard and to learn and support each other.” Meredith Corporation — partner Kmart — and Meredith Video Studios division called Ferreras that lead the series.
Fully customized YouTube channel will include a wide range of content and robust features such as the capture data, social functions to connect and share on Facebook and Twitter, and even videos to perform purchases. YouTube will be the channel in which all the video content will see while the holistic approach will include a dedicated Twitter account @ MadresyComadres and on Facebook, covering multiple platforms in which the use by the Hispanic community is outpacing other segments.
The contents are available on the site in Internet YouTube.com/MadresyComadres or on Twitter @ madresycomadres.
About Kmart
Kmart, a subsidiary of complete property of Sears Holdings Corporation (NASDAQ: SHLD), is a company of mass marketing that offers customers quality products through a portfolio of exclusive brands that encompasses Jaclyn Smith, Joe Boxer, Route 66 County Living and Smart Sense.
