LAFER Foundation and Nebrija Business School signed an agreement for the launch of a masters degree in communication 2.0 in health

this postgraduate, covering health in a broad sense, including nutrition and well-being, responds the needs arising in the 2.0 environment

-Nebrija Business School is academic partner of the LAFER Foundation at the masters in business management Agrifood (MGEA), course of reference in the agri-food sector which deals with its 3rd Edition.

Madrid, March 2012.- Manuel Lamela, President of the LAFER Foundation, Javier Martinez, managing partner of Global Market, and Pilar Vélez, Rector of Nebrija University have signed a collaboration agreement for the implementation underway of a new master’s degree in communication in health-Com health 2.0. The program covers the health of comprehensively, including aspects such as food or nutrition, aims to understand the new paradigm of communication 2.0, and its evolution of digital social.

This masters develop Foundation LAFER, GlobalMarket and Nebrija Business School. The master in communication in health-Com health 2.0 has a wide support of the sector. Among the features of this graduate program emphasizes its specificity in the sector, adapted to the singularities and idiosyncrasies that presents communication in the 2.0 environment, and that his focus is mainly strategic.

The program is aimed at professionals who need communicating health ”: Directors of communication, marketing, institutional or commercial relations, and senior management from the socio-health sector organizations, pharmaceutical, food, well-being and communication specialized in this field.

From the LAFER Foundation, which has among its objectives training professionals and managers in aspects related to the improvement of productivity, competitiveness, modernization and economic development, believe that initiatives such as ComSalud 2.0 will facilitate the management of the expertise in the environment sector health ”said Manuel Lamela, President of the Foundation LAFER.
In the words of Antonio Díaz Morales, CEO of Nebrija Business School, “the health sector is an important process of change due to the paradigm of communication 2.0, patient groups, and leaders of opinion through the use of networks and social media, which leads to the pharmaceutical companies of first level have had to adapt their policies of” communication and the websites to provide other types of information. Doctors receive in its consultations to better informed patients. “In this regard, the program offers skills for the challenge which faces the the health sector in the knowledge society”.

Characteristics of the master

ComSalud 2.0 is compatible with the professional activity, and adopts the format blended learning ”, 50% through on-site training and the other 50% through the Virtual Campus. As for the methodology it based on the application of the case method to analyze experiences that extend the traditional communication to the new 2.0 channels.

The master has a cloister formed by major experts from social networks in e-health, as well as managers of leading organizations and companies in the sector. This provided that the first edition of the master’s programme will start next month of October. Once completed the program, students will gain the title of Executive Master’s in communication in health 2.0 issued by Nebrija Business School (Universidad Nebrija).