Massive monitoring of transmission via Twitter of open heart surgery

Spain, may 2012.- last week took place via Twitter, and transmission in real time, of a surgical intervention (aortic valve replacement by a bioprótesis)organized by PortalesMedicos.com

this activity, pioneer in the transmission of medical events, developed normally and lasted around two and a half hours, during which the organizers were publishing various advances of the intervention, through comments of text and images.

The audience at the event (with the hashtag # EventoPMed) has exceeded all expectations, reaching a turnover record, with more than one million impressions, 72.882 followers of the event and nearly 400 retweets ” during the same.

Fortunately, operated patient severe aortic stenosis (78 years) evolves favorably in the postoperative period and does not have any complication.

Intervention caused a sensation among fans, that literally bombed ” the organizers with messages of congratulations and thank you for a very innovative initiative.

Links of interest:

www.portalesmedicos.com
www.twitter.com/portalesmedicos