MEDIFORM PLUS advised pharmacists the “smart buying”.

-Advice from management and Strategic Marketing to pharmacies considers the best treatment to save times of crisis and make the client that the apothecary is not expensive ”

-the motto of this campaign is the of the best products at the best price ” that quality does not affect the pocket of the customer

Madrid, December 2009.- pharmacies are aware of time to run and understand customers to buy right and necessary. Why MEDIFORMPLUS, advice from management and Strategic Marketing works with over 400 offices in all Spain, proposes a change in behaviour of these businesses towards the consumer. And it is this brand aims to its customers to overcome the crisis from a masterful potion. ” Is to promote the intelligent purchase ”, explains Luis de la Fuente, its Director General. Is at the moment, that looks much the Pocket, pharmacists are with a consumer that streamlines consumption reducing their purchases of parapharmacy and divert such purchases to other circuits such as supermarkets etc… on the understanding that in the latter, the products are more economical, something far removed from reality in pharmacies that work with MediformPlus ”, adds.

As MEDIFORMPLUS pointed out when the need for tight unimportant is maintaining the usual brand loyalty. Now customers who come to buy a pharmacy or other channels than ever before seeking other alternative brands and forget that the quality of a product is what really raw material in its effectiveness. Against this the concept of intelligent buying, we propose to professionals the maintain an assortment of the best products without affecting the pockets of the clientele ”.

But what this campaign?. A good way to boost purchases is give part of the work done to the business user and mark the most interesting products by placing posters or announcements of certain campaigns in the logical paths. What we want is that the pharmacy client can interact with the exhibition space of the products, you get closer and verify that the products have really competitive prices, which could save many euros and receive treatment more professional and specialized possible directed its well-being. This campaign seeks to convey to the client a new concept of Pharmacy where their health and their well-being premium to the price. ”, ends of the source.

About MEDIFORMPLUS

MEDIFORMPLUS is the company most actively working with 450 of the pharmacy offices more dynamics of Spain, advising on strategic aspects of their business (internal organization, marketing and sales, purchasing and stock management).All of this to differentiate the pharmacy offices and preparing them to work effectively in a future of great changes.

We are composed of professionals with extensive experience in the sector, with extensive knowledge of the management tools needed pharmacy today.