new advanced formula of Multicentrum and Multicentrum Select 50 + specially formulated to give support to multiple benefits for the health.
Contribution of energy, including defenses natural, healthy skin, eye health and strong bones.
Now available for all the consumers of Europe.
Madrid, November 2009- Wyeth Consumer Healthcare, a division of Wyeth (NYSE: WYE), announced the launch of a new advanced formula multivitamin Multicentrum ® and Multicentrum ® Select 50 + in 15 European countries. The new formulas of Multicentrum offer a balanced mix of essential nutrients to support multiple benefits for health and aid to cover the nutritional deficiencies of consumers.
The launch of the new formulas of Multicentrum, a world leader in multivitamins *, represents a huge milestone being the biggest simultaneous international launch a product of Wyeth Consumer Healthcare.
The new formulas of Multicentrum have been adjusted taking into account the new European RDAs approved in October 2008 and that will be implemented until the end of October 2012. New RDAs reflect the consensus of the scientific community on the amounts of nutrients necessary to adequately cover the majority of the population healthy nutritional needs.
In addition to adjust the formula to meet the new RDAs, Wyeth Consumer Healthcare a study conducted with more than 25,000 customers in 20 countries to know what are the benefits the consumer considers important for the maintenance of health and general well-being. Taking into account the views of consumers and the latest scientific advances in nutrition, developed the new formulas.
As global leader of the multivitamin for adults, Multicentrum is committed to bring benefits to the health of our consumers on the basis of the latest nutritional advances, ” says Charles Mohs, Vice President International of Marketing of Wyeth Consumer Healthcare. with the launch of these new advanced formulas of Multicentrum, Wyeth makes available to European consumers the latest scientific advances to meet their needs”.
Despite the great nutritional variety available, for the majority of European citizens, it is very difficult to cover only the recommended amounts of vitamins and minerals from food. In 2007, the World Health Organization pointed out that the amount of fruits and vegetables available in households were well below the minimum levels recomendados.1
new Multicentrum ® advanced formula
the new Formula outpost of Multicentrum ® is a complete multivitamin that provides a wide range of benefits for health such as energynatural defenses, healthy skin and protection against environmental stress.
New Multicentrum advanced formula Select 50 + ®
Multicentrum Select 50 + ® is a complete multivitamin that provides a wide range of benefits for health such as strong bones, eye health, vitality and natural defenses. In addition, this formula has been developed to help the body to function effectively with the passage of the years. Following the latest scientific advances, some nutrients have been specifically adjusted to complete the daily diet of an adult with more than 50 years.
Product availability
The new formulas advanced Multicentrum ® and Multicentrum Select 50 + ® are now available on the shelves of all pharmacies in Europe, including countries such as Italy, Germany, Portugal, Spain and United Kingdom. As all dietary supplements, Multicentrum should take following its directions.
For more information about the product family Multicentrum may contact us at the following phone number: 91.334.65.44.
About Wyeth Consumer Healthcare
Wyeth Consumer Healthcare, a division of Wyeth, is one of the companies leading worldwide in the development, manufacture and marketing of over-the-counter medications, vitamins and nutritional products, including well-known brands such as Advil ®, Centrum ®, Caltrate ®, and Robitussin ®. Wyeth is one of the largest pharmaceutical companies in the world, with investment in research and health care products. He is a leader in the discovery, development, manufacture and marketing of medicines, vaccines, biotechnology products and over-the-counter medications, which improves the quality of life of the population. The most important divisions of the company are Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.
* Multicentrum Select 50 + is also known as Centrum Silver 50 + or Centrum Generation 50 + depending on the market
* Based on sales in dollars around the world according to an audit conducted with OTCreviewplus Analyzer for IMS Health
1. Reference who Francesco Branca, Tim Lobstein and Haik Nikogosian. World Health Organization. “The Challenge of Obesity in the WHO European Region and the Strategies for Response.” 2007 Pg. 65
