Only 7% of women who suffers collapse or weakening of hair visit to the dermatologist.

-23.9 Per cent believed that the Barber is a reference to get advice on hair loss

-20% of women relies on the media to report about your problem

Madrid, 2011-September Viviscal, brand recognized worldwide as hair regeneration system, has released the results of its survey on the loss of hair. According to this survey of 1000 Spanish women between the ages of 20 and 60 years, 7% of Spanish women has suffered loss or weakening of hair at some point in their life attends the dermatologist.

To the question about what they have tried to resolve the loss or the fall stresses 46.25 per cent seeks the solution in the vitamin supplements and cosmetics to 37.7% of those surveyed consulted professionals. Within this 37.7%, the majority response indicates that he has asked Council at the pharmacy with a 11 per cent, followed by 8 per cent consulted with a doctor and a 7% which has come to a specialist in dermatology.

As to who or where expect advice on this problem, first of all, a 32.8% is of the view that doctors are best suited to give advice. Then they point out the Hall of hairdresser with a 23.9%, followed by the media with a 19.9%. 13.3% Was the Pharmacy and a 10.2% to the herbal.

To Eugenia Vázquez, Marketing Director, Viviscal, Spain, although most regard doctors as the most appropriate figure to give advice, if compared to the previous question, it is shocking to see how only 7% of those surveyed expressed having gone to the dermatologist to remedy your problem. It is something that surprised us ”.

The survey highlights that magazines and TV shows are the most followed media. Specifically, 25% seeks advice on television about health and beauty programmes, matched with 25% who advises with health magazines. It is remarkable that 23% search tools to solve this problem in women’s magazines, followed by 14% which makes it over the Internet, 7% reporting in radio and 6 per cent which seeks the solution in the newspapers.

Survey data

Stressed communication has done at the request of Viviscal a quantitative survey among Spanish women to know their level of concern about the loss of hair, as well as the solutions that have been taken to solve this problem.

The target audience for this action has been Spanish women from 2 to 60 years of age living in the rural and urban area.

This target according to the population Spanish age according to INE 2004 (last published) account for 11.665.174 women.

Therefore, for this universe and looking for a confidence level of 95% for p and q = 50, if we want to get results with an error sample of 3.1% is necessary to carry out a total of 1000 surveys.

Annex

Universe: total number of potential respondents.

Confidence level: indicates the likelihood that the results of our research are true. 95% Confidence indicates a probability of error of 5%

and Q: P is the proportion of individuals who possess characteristic of the study (concern for the fall of the hair) in the population Q collects the proportion of individuals who do not have this feature. Both values are usually strangers are always weighted at 50%.

Sampling error: is the difference which may be between the result we get asking a sample of the population and that would get if we were to the total.

About Viviscal

Produced in Finland and commercialized in about 25 countries, Viviscal is one of the brands of leading natural supplements on the market worldwide, thanks to their effectiveness tested with five clinical studies published in recognized daily doctors in Europe and Latin America.

In 100% of participants in clinical trials, the fall of hair was stopped after two months and 85% regenerated in a total way after eight months. The active ingredient of Viviscal is a rich protein composed of marine extracts, called AminoMar C ™ together with vitamin C and silica.