Philips, Ruber Dental and El Corte Inglés collaborate strategically long term for the well being of patients.

Madrid, December 2011.- Madrid, Spain РRuber Dental, leading company in private health and experts in maxillofacial surgery and implantology, Philips, leader in the sector of lighting and pioneering company in the category of Sonic toothbrushes and El Corte Ingl̩s, leader of Spain distributionthey have reached a strategic agreement in the long term in order to provide added value to patients, which begins with the opening of a new health centre Ruber Dental in the space of beauty and health from the Centre of Castellana.

This strategic alliance offers the patient a personalised service and a qualitative step in the world of the dental health, making this new clinic in a central pioneer in innovation, tooth whitening and lighting. This business model, already implemented successfully in the U.S., now begins his journey in Spain with the inauguration of the first Ruber Dental Center within a few large surfaces.

In addition, the team of professionals that manages this Center is highly qualified and has the dental and medical direction of Dr. William Schoendorff, Oral and maxillofacial, MD by the University of Alcalá de Henares and Numerario member of the society of Oral surgery and maxillofacial (SECOM).

According to Dr. Schoendorff, the demand of the market, the excessive eagerness to grow some brands and the dehumanization of clinical practice led to the dental world in Spain a large drift of identity. Luckily, are born solid and well-founded projects that are giving a bit of light to this period so dark. ”

the agreement among the three brands ensures a successful Union and a new way of conceiving the treatment to the patient.

Light that benefits the patient

The new Ruber Dental facilities include an innovative illumination concept developed in conjunction with the clinic. Ruber always conveyed the need to create a designed space offering greater welfare to their patients and where staff can maintain the level of concentration required during the workday.

Una vez conocidas las necesidades de la clínica dental, Philips ha desarrollado un proyecto integral, donde se ha buscado la mejor solución, además de los servicio de la instalación y el mantenimiento. Finally he opted for dynamic lighting and LED technology, combined with control systems, which allow to customize the different areas immediately, as well as achieve superior to 60% energy savings.

The dynamism of the daylight regulates our biological clock and it has been scientifically proven that proper lighting can directly affect our sense of well-being and therefore our motivation and performance. Opt for a system of artificial dynamic light allows us to recreate this effect inside and stimulate moods. Thus a warm light (3000 K) fosters relaxation, communication and welfare, while the cold light (6,500 K) stimulates and activates the human body.

A high-value dental treatment

The project carried out by Ruber Dental within this new clinic is born with a differentiating value on the market today. For this reason, Ruber Dental and Philips together to create a new dental project of high qualitative value in which the patient is the center of the treatment. Each patient requires a personal plan, with studies and specific treatments to be able to offer you the best therapeutic option.

Philips brings to this new centre its acclaimed Sonicare technology, groundbreaking innovation in the development of advanced devices for oral care, as a solution added in microbiological and genetic diagnosis pioneer in dental and exclusive Ruber Dental centers. The heads and toothbrush Sonicare handles system applies our Sonic technology patented in a soft, but extremely effective way both teeth and gums. Our brushes remove plaque exceptionally, launder the teeth naturally and provide a clean that you can feel.

Philips has also included its new product family Discus to treatments carried out in the new Ruber Dental Center to add still more force to this collaboration. Philips Discus is world leading brand in professional tooth whitening with brands such as Zoom ® treatments!, BriteSmile ® and NiteWhite ®.

Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a company whose activities cover all aspects of the care of health and well-being, with the aim of improving the quality of life of the people offering them the necessary innovations at the right time. As a leader in the health care, consumption and lifestyle and lighting, Philips integrates the most advanced technologies and the most current design solutions always developed around the needs of the people and based on a deep understanding of the consumer and your brand promise sense and simplicity ”. Headquartered in the Netherlands, Philips has a staff of approximately 120,000 employees in more than 100 countries. With a turnover of 22,300 million euros in 2010, the company is world leader in systems for critical care and cardiac, and Telemonitoring in lighting solutions based on energy efficiency and new lighting applications, as well as consumer solutions to improve the quality of life and the variety of leisure activities of people, with strong leadership positions in flat TVs, shaving and male toilet, portable entertainment and oral care systems.