Pik magazines evolve into the 2.0 environment.
in its commitment to innovation and efforts to bring oral health to the population.
Barcelona, may 2012.- Pik, company specializing in oral health now has their magazines Pik Expertise, addressed to professionals of dentistry and oral health, directed the Office of pharmacy, online format. Both are available in Spanish and in English through the websites www.dentaidexpertise.com and www.saludbucaldentaid.com and also directly from www.dentaid.es accessing the area Pik professionals ”.
With this initiative the company, a pioneer of the industry in the online environment, wants to continue positioning itself at the forefront in its bid for the web 2.0 world where it already has a presence in Facebook, Youtube, Twitter, Flickr, Picasa, Linkedin and SlideShare.
the new format of the magazines responds to the desire of Pik bring oral hygiene not only professionals of Community Pharmacy and oral health specialists but also to the public in general. In this sense the director of communication of the company, Marc Costa, drew from Pik were aware of the limitations that were offline editions and why we wanted to go one step further and enter in the web 2.0 environment, with the clear aim of making more accessible the information specializing in oral health in Pik and be able to share it with more professionals in the sector, thanks to the English version of the magazine ”.
Both editions are designed to display the contents specialized in oral health of quick, easy and very intuitive. Its contents remain the same structure as the offline versions but with a significant value added by its more interactive aspect with the possibility to share and expand information on different themes.
in turn, oral health and Pik Expertise are designed according to an architecture that facilitates the consultation of articles, interviews and studies. In addition, from them you can access to the major social networks where Pik is present and learn more about other initiatives developed by the company. This action is a step in the development of the communication initiated by Pik online strategy.
About Pik
Founded in 1980, Pik has been consolidated as a pioneer company and specialized in research, development and commercialization of products for oral hygiene. It has headquarters in Cerdanyola del Vallès, Barcelona and five branches in Spain. Pik also has one of the most important r & d in oral microbiology laboratories in Europe.
leader in Spain with an international vocation
founded in 1980, Pik has grown to become a leading company in research oral, able to offer the best next-generation solutions to professionals and patients. Among the products marketed are marks of prestige as Vitis ®, Perio – Aid ®, Desensin ®, Interprox ®, halite ®, Xeros ® Pik, Waterpik ® and Fittydent ®. See oral health blog. On twitter click here.
Its business strategy is based on a firm commitment to research and the constant development of new products of high quality. Do a bet which has led to <? xml:namespace prefix = st1 ns = “urn: schemas-microsoft-com: office:smarttags” / >
Pik is a pioneer in the use of Web 2.0 tools, being present in the major social networks.
