The REACH ® echo of Johnson & Johnson is among the Ten finalists in category beauty & personal care of the GreenBest, first prize of consumption and sustainable initiatives with nationwide that elects the winners of several area and sectors which invest in the prevention of environment through popular vote and a specialised jury.
developed in Brazil and exported to several countries of Latin America, the brush contains in its composition pré-consumo 40% recycled material, which reduces the quantity of raw materials extracted from nature and consequently the environmental impact. With this, after a year of its launch, the initiative of Johnson & Johnson spared more than 40 tonnes of oil
.
“the whole family, Johnson & Johnson is proud of the fact the REACH ® Eco being one of the Ten finalists of the award, especially for being the only product in the area of oral hygiene to seek sustainable concepts in your manufacturing process”, explains Fernanda Folgosi, Manager of the brand. “Furthermore, it is a consumer product accessible to all social classes, which democratizes the concept of sustainability”, complements.
different from other products with sustainable features, REACH ® Eco is accessible to all kinds of public by its sale value ($ 1.49) provided by reusing materials. The company began the process of product development in 2007 and created new operational procedures to manufacture a brush with such economy and maintain the quality standards of
company.
the public can vote for the finalists of the GreenBest until the next day March 16 on page – award http://greenbest.greenvana.com/top10/beleza/
GreenBest on
the GreenBest has the goal of creating references initiatives, performances, products and projects for the sustainability market that grows every day.
Idealized by businessman Marcos Wettreich, also creator of the iBest award in three countries (Brazil, Mexico and Spain), the GreenBest want to unite the views of professionals and the public’s assessment to point templates and parameters in
sustainability.
the categories and nominees were determined by the GreenBest Committee, formed by professionals of the Greenvana, a leader in sustainable behavior and consumption in Brazil, and associates of specific areas related to sustainability./>
