Social networks, a solution to obesity.

Spain, April of 2013. The Institute of obesity has integrated into its activities the use of Facebook, Google + and YouTube, as well as the different blogs some of its professionals, in order to take advantage of the potential of Internet-driven. All of this activity in the 2.0 environment responds to a global plan of positioning that allows you to supply the patient, and to all those interested, a comprehensive response to the problem of obesity.

In this way, approaching contents and information about obesity, its consequences and its possible treatments, making more visible the data and methods of work currently developed by the Institute, and contributing to the improvement of a corporate image, close and accessible.

Through Facebook, the obesity Institute wants to get people interested in the problems of obesity and, at the same time, promote different performances offered. Information that is complemented with the offered through Google +, where shared publications, photos, and videos related to the Institute and its treatments.

The latter are also shared through the YouTube channel, which incorporates all the audiovisual production carried out on performances, diets, surgery, new solutions or news that were hosted on the web

in addition to the use of these social networks, the Institute manages various blogs in which its professionals deal with different topics. These tools allow you to engage in effective dialogue with patients, jointly analyzing trends and key aspects of obesity with a direct and participatory communication.

The management of these social networks is closely related to the content of the web page, which complements those with detailed up-to-date information about treatments and techniques of support provided by the Institute of obesity to their customers.

In this way, stakeholders can get instant information on the novel method of POSE – surgery endoluminal whose application doctor Adelardo Caballero, director of the Institute, is one of the pioneers in our country; the intragastric ball, piece of soft and expandable silicota which enters the stomach through the mouth without surgery under sedation; adjustable gastric banding, which is placed around the stomach laparoscopic surgery, creating an inlet line to the stomach smaller; tube gastrectomy by laparoscopy, which reduces the size of the stomach by making a new tube-shaped; and the gastric bypass, laparoscopic technique in which a small stomach for 15 to 30 mm, which connects directly to the small intestine is left. and treatments as new innovations such as the intragastric consume which is intended to help you lose weight. Takes up little space in your stomach to help you feel more full and eat less. You can eat up to three balls during his treatment. The balloons are ready to be in your stomach up to 3 months or endobarrier treatment that involves placing, endoscopically, of a stent in the first 60 cms from the small intestine, the jejunum and duodenum. This allows the food arriving at the other end of the intestine undigested and faster allowing the low weight and improving the production of insulin in the pancreas, which helps control type 2 diabetes.

Through social networks and its web site, the obesity Institute facilitates access to information and increased interaction with the user and their customers, aiming to resolve problems and improve the problems posed by obesity and overweight, which in Spain have already exceeded the border of 60 %, percentage that puts our country as one of the world’s most obese.

Doctor Adelardo Caballero, director of the Institute of obesity, is Doctor ‘ Cum laude unanimously ’ for his thesis “segmental transplant of pancreas in the neck with microsurgery: a new experimental model”, in the Faculty of Medicine of the UAM, which has been awarded the special prize of the Royal Academy of medicine. Degree in medicine and surgery from the Complutense University of Madrid with 24 registration of Honor. Specialist in General Surgery and transplantation of organs, is currently attending physician of General Surgery and appliance digestive system of the Hospital Universitario de la Princesa, of the Universidad Autónoma de Madrid; consultant in general surgery at the La Luz clinic in Madrid and at the children’s Hospital of San Rafael de Madrid. Awarded the extraordinary degree award from the Universidad Complutense of Madrid, he did his training post graduate in Israel, Sweden, Canada and the United States.

It is also one of the pioneers in the use of intragastric balloons, for treatment of obesity in Spain. He has implanted more than 1,500 intragastric balloons in the past five years, with very good results. In addition, he has performed more than 1,000 interventions of Bariatric Surgery. It is one of the pioneers in our country in the introduction of the gastroplasty endoscopic POSE, method that allows a reduction in stomach without making any kind of surgical excision, avoiding scars.