Social networks: The universe 2.0 for pharmacists.

-pharmacists knew the usefulness of these tools as a new avenue of communication with our clients, promoting their services and offering a value-added

-training was imparted by Inma Riu, an expert in 2.0 pharmaceutical, Community Manager and Webmaster, remarked that social networks require much work and dedication ”

-the seminar was attended by more than 90 pharmaceutical they consider social networks as an effective tool for the management of the pharmacy

-training had a theoretical part where pharmacists could know the evolution of the Internet and the characteristics of different social networks and a practical part to bring knowledge to the Boticas

Madrid, January 2013.- Mediformplus, Spanish leader in the consultancy of strategic management and Marketing for the pharmacy, has organized in Barcelona and Madrid I seminar on social networks in the pharmacy during the days 18 and 20 December. The training was delivered by Inma Riu, pharmaceutical expert in 2.0, Community Manager and Webmaster.

The seminar was to inform pharmacists need to convert their pharmacies in pharmacies 2.0: a way of communicating with customers, opening the possibility to capture new ones, knowing the interests of users and offering a service through these networks.

the training was divided into two blocks: a theoretical part which dealt with the evolution of the Internet, social networks with more presence in the universe 2.0 and some studies on Spanish and American users. The second part of the more practical training, based on Cases Study so that more than 90 attendees pharmacists these knowledge applied in the strategic plans of their pharmacies.

Taking as a starting point the Blog and the Web, considered a reference space, dealt with networks like Twitter or Linkedin, channels like Youtube and other networks to newer and less frequent as Instagram or Pinterest.
Inma Riu stressed the importance of interacting and send content through social networks, since is not only sell, users are looking for quality information ”.

About Mediformplus

Mediformplus is the Spanish leader in strategic consulting for Marketing and management for offices of pharmacy, which advises on key aspects such as internal organization, marketing and sales, purchasing and stock management. Enjoying a human capital consultants of extensive experience in the sector, and has been working since 10 years with more than 400 drugstores throughout Spain, with the objective of helping them day by day to differentiate them and prepare them to work effectively to a future of great changes.