Telefónica closing Mobile Forum Conference 2011 and presents its most innovative customers awards to the best success in mobility cases.

– during the day topics have been analysed as a monetization of applications, the main advantages of the mobile operating systems that lead the market, and the various initiatives that Telefónica has launched for the promotion of entrepreneurship, such as the project Wayra

– Linea Directa, with a solution of mobile teleperitaje, and the city of Barcelona with a solution that facilitates the communication of the citizen with the entity, have been made with the two prizes to the best success stories movilforum 2011

-Telefonica has announced that the next editionn from the event will be held in Barcelona and in 2013, will be held again in Valladolid

Valladolid, 2011-December last Tuesday, November 29 closed Mobile Forum Conference 2011, reference event in Spain in the field of mobility, in which nearly 500 companies have been present. Telefónica and its main technological partners have participated in a Conference in which in addition to presenting the most innovative technological solutions in mobility, have given prizes to the best success stories movilforum 2011 implanted into clients. In the course of the event Telefónica announced that the next edition of movilforum will be held in Barcelona and in 2013, will take place again in Valladolid.

In this second day of the meeting has taken place the developers day ” which has brought together experts from companies such as Google, Nokia, RIM and Microsoft, who have presented their latest developments and services.

During the day topics have been analysed as a monetization of applications, the main advantages of the mobile operating systems that lead the market, and the various initiatives that Telefónica has launched for the momentum of entrepreneurs, as the draft Wayra a programme to identify entrepreneurs and promote its innovation projects that are having an excellent reception.

On the other hand, in this day different perpetrators and collaborators of Telefónica have shown the latest developments of the company, as the competition of Mobility Center, which will be located in the Parque Tecnológico de Boecillo (Valladolid), and implemented with the aim of promoting innovation and technology disseminationdetect new and emerging technologies in mobility and testing of new services in this region. They have been also the challenges facing BlueVia, the platform of Telefónica that has allowed to unify all communities of developers that the company had around the world, and the WAC (Wholesale Applications Community) initiative which aims to create an ecosystem of mobile applications based on Web technologies.

One of the great innovations of this edition has been the delivery of prizes to the best success stories movilforum 2011, which has rewarded customers with solutions more innovative under two categories innovation in the mobility of your company ” and innovation in the mobility with your clients ”. With these awards, Telefónica has sought to give visibility to the two best success stories already implanted, which have improved the productivity of enterprises and entities and the relationship of these with their customers and citizens.

The jury, composed of representatives of Telefónica has taken into account criteria such as the innovation of the project, its functionality and usability, the quality of the solution or the degree of mobilisation for the company, among other things. The winners will enjoy a trip for two people to attend to the Telefonica Leadership Conference ” in Miami, the largest international meeting with customers that meet major corporate clients in each market where Telefónica operates.

The best success stories of Mobile Forum Conference 2011 Awards

Category innovation in the mobility of your company ”

In this category turned out winning the company hotline by the mobile solution in support of the expert ”, an application that allows experts in agile and simple approval of its ratings by the central services in real time, thereby improving the process of resolving claims. The mobile application of Telefónica has preloaded drawings to identify the damage, as well as tables of prices and established business rules, in this way the expert works with greater accuracy and agility. In this form were runners-up mutual of Zaragoza and Adolfo Domínguez accidents.

Category innovation in the mobility with your customers ”

The city of Barcelona was winning by package Transit+Bustia Ciutadana+Barcelona mobile ”, a set of applications ranging from facilitating citizen direct reporting of incidents on the public highway to the Town Hall, to provide consultation in real time in the State of the traffic in the city, and it even includes applications that give direct access to the citizen to the Town Hall as for example the reception servicesn for news and announcements via RSS, among many others. The finalists in this category were CEPSA and Aliseda management real estate.

About MOVILFORUM

Movilforum, is a community created in 2000 by Telefónica to develop the market of mobile data in conjunction with developers of applications business software. Currently, movilforum community consists of the principal technological partners in the ICT world (software vendors, Terminal …) and more than 130 companies participants (only Spain), as well as thousands of partners. The main objective of the Forum is to detect best development companies in order to make available all possible instruments (training and test environment to perform first demos of products and drivers) so they can create and test successful enterprise solutions with the technological support continued movilforum professionals, and most importantly, the marketing of products on customers of Telefónica. This initiative has been replicated with success in Latin America, where Telefónica operates in 13 countries, and they are taking the first steps to implement it in the European territories that has presence Telefónica O2.