TePe announces expansion of points of sale in Brazil

The strong mark on the national dental market, where according to the Ministry of health, children of 12 years have, on average 2.8 cariados teeth, lost or closed;

the Swedish company

TePe, present in 50 countries, according to the Nielsen Research Institute, is reinforcing its presence in Brazil by selling unique products with oral hygiene, toothbrushes and teeth of teeth certified ISO 9001 toothpicks: 2000

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TePe’s presence on the market complements the offer of oral hygiene products in Brazil that, according to data from Abihpec (Associação Brasileira da Indústria de personal hygiene, Perfumery and cosmetics), consolidates the Country as being the second largest market for oral care products in the world (featuring 9.2%). The Brazil loses only for the United States, representing 16.2%

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With administration and plant located in the city of Malmö, Sweden, the TePe was founded in 1965 and specializes in products for oral hygiene and care. Between consumers and dentists, the TePe protect has great prominence, because it provides the main day-to-day care. dental Brushes, toothpicks and teeth tooth are the products most sought, in addition to the accessories, which combine technology and design. Tongue cleaners, cases for brushes, toothpicks with fluorine, mini-flossers, anatomical takers are also quoted on clinics.

the row of tooth brushes is extensive and divided between daily use, special child, implants, teeth, extra teeth teeth and soft proximal. This makes it easy for professionals and final consumers choose the best product for your needs. Brushes for children, for example, are colorful and with drawings, which calls attention of children and encourage willingness to perform the daily oral hygiene

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to work the view of the mark also performs several promotions with TePe dentists and consumers. The strategic actions aim to encourage and stimulate the hygiene and health of teeth. Examples include the campaigns “love being ’ dentist” and “I love smile”, success in 2009 and 2010

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Recently the company has recorded success to exceed expectations dental product sales during the CIOSP (International Congress of Dentistry of São Paulo) held from 29 January to 01 February in São Paulo. Founded in 1965, extends its operations in Brazil by selling unique products with oral hygiene, tooth brushes and tooth brushes teeth toothpicks certified ISO 9001: 2000

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the brush toothpaste for daily use Supreme was the most sold. The total of domestic sales was $ 33,949 .00 against $ 18,477 .00 invoiced in the event that occurred in 2010. The number of orders also increased. In 2011 were 234 more 50 applications that made last year. The number of visitors in the booth of TePe has also grown. In 2010, 400 people passed through the site. This year were 360

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In Brazil, the Swedish company operates via representation of NLF supply Trade since 2001, but only now that the company was created in 1965 decided to invest in an aggressive growth plan in the country where you currently have about 1.5 thousand sales points being well-known by dentists. Such strategies aim to make the TePe double expansion in national territory. In the last three years the company grew 25% per year. In 2010 won $ 2 million with the sale of more than 500 thousand tooth brushes – the volume of sales of dental brushes in the Brazilian market is 300 million. Now, the goal for 2011 is to reach $ 4 million in sales and elevate consumer participation of 60% to 80% revenue

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according to the Director of the commercial TePe, Maria Helena Leite, the strategy is to disclose the brand on the media and also at the point of sale in Southeast, Northeast and North, in addition to negotiating the entry of products in networks of pharmacies as Drogasil and Sao Paulo drugstore, strong in São Paulo. The company is not aimed at the mass market, but rather a differentiated consumer for their Premium brushes, which cost approximately $ 7. The difference is in the design and quality of

bristles.Service: