The feeling of dance, Javier “Poty” Castle, inspires the Latino community to bring rhythm to life to live healthier.

“Dance is for everyone!” “I truly believe that live is to dance and dance is to live,” said Poty. “” The music and dance are part of the Latin culture “Want to holding our community who are and find a path to a healthier lifestyle in the dance”.

With this aim in mind, Poty has become the new image of Nescafé classic for the launch of the campaign “Celebrates our rhythm”. The campaign used social networks and events in local communities of the top Hispanic markets, to promote the benefit of dance and connect with your inner rhythm.

“Dance, as”coffee”is part of the Latin culture, and Nescafe classic we have always had to live life with”joy”and have spent years being supporters of the arts,” said Adam Graves, Nescafé classic Marketing Manager. “We are very excited to partner with Poty, that his passion for life and dancing are totally related with our brand values”.

The campaign has just given home page of Facebook of Nescafé classic, Nescafé Latino, with a series of educational videos of dancing at Spanish called “Step by step” wherein Poty teaches the basic steps of Salsa. This is the first of 24 videos for the internet, covering a variety of styles of Latin dance for the followers of Nescafé Latino on Facebook.

“” Since September, consumers will also have the opportunity to participate to win a trip to New York City, including a private dance class with Poty.*

likewise, next month, Poty will begin a tour with “Coffee days” events from “celebrates our pace” of Nescafé classic, where there will be presentations of dance music and coffee Nescafe classic live *. Coffee day events will also be supported by the National Association for culture and arts Latin American (NALAC), an organization which Nescafé classic is in favour.

Dance provides the benefits of cardio in an aerobic workout and it is becoming one of the most popular ways to exercise. Dancing has been not only linked with the increase in emotional well-being and alert mental state; but, according to the Institute national heart, lung and blood, you can reduce the risk of coronary heart disease, lower blood pressure, help control weight, and strengthen the bones of the leg and hip.

“I have taken coffee Nescafe classic longer that I danced and I now have the opportunity to celebrate my passion for two things,” said Poty. “From our hearts to our feet, invite everyone to hold its vibrating Latin in cyberspace!”

About Javier “Poty” Castle

Javier “Poty” Castle is the Spain most popular dance choreographer recognized and awarded internationally. He is best known for his recent role as director of choreography of the dance number one on the television program Hispanic, Mira Quien Baila (SM), which has more than 10 million viewers for a hearing. The program is the version of TVE’s Spain where “Poty” also served as director of choreography for 8 seasons. Worthy of multiple prestigious awards, Javier “Poty” Castle is also known for composing the choreography of the Spanish gymnastics team that won the first gold medal in the history of Spain in a global competition in 1992. Formed at the Royal Conservatory of dramatic arts and dance in Madrid, where he received his title of dance and choreography. resides in Spain with his wife Elizabeth and his daughter Martina.

About NESCAFÉ ® classic Tm

NESCAFE classic is the leading coffee for latinos in the United States.UU. It is 100% coffee pure, made from a blend of selected, carefully roasted coffee beans to capture all its flavour and aroma. NESCAFE classic the delicious “coffee” to Latino consumers know and love. In the past five years, NESCAFE classic has been the brand of higher growth of instant coffee with distribution in the United States.UU.

About Nestlé USA

Named one of “Companies of the world’s most admirable food” in Fortune magazine for 14 consecutive years, Nestlé provides quality brands and products that provide flavor to life of every day. From nutritious meals with cooking LEAN ® to bread of traditions with NESTLÉ ® TOLL HOUSE ®, Nestlé USA makes delicious, convenient, and nutritious foods and drinks that make possible the good live. That is what “Nestle.” “Good food, good life” means. Nestlé USA, with sales of 10.4 million dollars in 2010, is part of Nestlé S.A., Vevey, Switzerland, the food company, largest in the world with a commitment to nutrition and health, with sales of 105 million dollars in 2010.

About NALAC

The National Association for culture and the Latin American Arts (NALAC) is an organization of service and national promotion of the arts whose mission is to preserve, promote and develop the artistic and cultural expressions of the various populations of latinos in United States. Through its programmes, NALAC serves as catalyst for the continuing vitality and diversity of cultural production and artistic Latin. Through the Fund of the arts NALAC NALAC has provided 78 grants, reaching one total of $236.000 joint Latin artists and small and medium-sized Arts Latino and cultural organizations in every country

* The purchase is not necessary. It is not valid in HI, AK and where prohibited. Open only to legal residents of the United States. Sweepstakes ends 11/8/11. For official rules, please click here.

* until stock is exhausted