The health campaign not you intentionally, of the CGCOF which counted with the collaboration of Aquarius and Coca Cola Spain, awarded the best initiatives of the year.

-22,000 pharmacies and 47 provinces across the country have participated in the health campaign you do not intentionally ”, in order to instill habits and lifestyle healthy population

-A through the offices of pharmacies have been distributed among the general population a total of 961.850 brochures of the Decalogue of hydration ”

– during the campaign, pharmacists have been a professional about hydration pharmacies users advice on

-promote the role of the pharmacist as a health agent, in order to consolidate their participation active in the detection of problems of public health of high incidence in the population, main objectives of the action

Madrid, March of 2013- health campaign not you intentionally ” has received the best initiatives of the year ”, in the category of pharmaceutical care and health education. This award, organized by mail pharmacist, recognized the daily work of those persons, institutions or companies that have helped to improve the world of pharmacy, pharmaceutical care and health throughout the 2012 with their contribution.

In order to instill habits and healthy lifestyles in the population, the General Council of official colleges of pharmacists, through its national Vocalia of pharmacists in the diet, and with the collaboration of the provincial official colleges of pharmacists, launched in July to September 2012, the health campaign you do not intentionally ”, with the collaboration of Aquarius and Coca-Cola Spain.

With this campaign, we intend to promote the role of the pharmacist as a health agent, in order to strengthen their active participation in the detection of public health problems of high incidence in the population. in addition, educate the pharmacist to act as a health educatorfacilitate communication between the general population and the pharmacist and instilling habits and lifestyle healthy population ”, says Aquilino Garcia Perea, national member of power of the General Council of official colleges of pharmacists.

Aquilino Garcia (left), national member of power of the General Council of official colleges of pharmacists and Rafael Urrialde, responsible for health and nutrition of Coca-Cola Spain.

Is required for the realization of educational health campaigns that allow to establish preventive and educational programmes at all levels. These programs should consider the addition of healthier habits around our traditional diet, the usual realization of moderate physical exercise and healthy habits of the population changes ”, says Dr. Rafael Urrialde, responsible for health and nutrition Coca-Cola Spain.

Improve the quality of life and the health of the population

The support materials that have been used for this initiative have been; the technical document of consensus drinks with minerals hydration guidelines ” and brochure Decalogue of hydration ” aimed at the general population.

During the campaign, which involved 22,000 pharmacies and 47 Spanish provinces, pharmacists have been a professional about hydration pharmacies users advice. In addition, through the offices of pharmacies have been distributed among the general population a total of 961.850 brochures of the Decalogue of hydration ”.

Through the distributed campaign material, we have tried to transmit preventive criteria which they intend to improve the quality of life and the health of the general population, as key elements in the acquisition and maintenance of healthy lifestyles, in particular, helping to maintain the water balance and avoiding the appearance of symptoms related to dehydration processes.

In addition to the personalised advice about hydration by the pharmacist at the offices of pharmacy, national Vocal as well as vowels provincial of pharmacists in the diet, hydration tips have spread through different media.