The improvement in the techniques of sale as a way to increase the profitability of Pharmacy

Improvement in the selling techniques as a way to increase the profitability of pharmacy

Madrid, February 2012.- < < I can improve my sales?, how do my pharmacy to increase their profitability? > >.

The current economic situation, which requires competitiveness and innovation, obliges the pharmacy professionals to carry out a dynamic management of the same and, above all, asking questions such as these.

These new times make the pharmacist, worry about the optimal management of the stock, and values including the need to be part of a group of shopping or make certain improvements in the Office of pharmacy. Not forgetting that on many occasions it is necessary to implement new and better techniques of sale or Marketing tools allow you increase the profitability of your business.

So Asefarma, in collaboration with the consultant SBBS, has organized for next February 29 a day, with the title ‘ how can I improve my pharmacy sales? ’, is aimed at pharmacists so eminently practical perspective, acquire adequate knowledge to know what are the strategies to followwhere the measures taken they fail, and what are the best and most effective techniques to improve sales in the pharmacy. Thus, will be put on the table several examples on how other pharmacies are improving their sales, indicating in full everything you can do to improve those of ours from three areas: management, pharmacy and care to the public.

In addition, be flagged parameters to take into account in a balanced scorecard of the pharmacy as a method of improving teamwork and sales.
As indicated by Alejandro Almarza, director of the SalesFarma service of consultancy SBBS, as a rule, when we arrived at a pharmacy “ we find that he refers to that should improve sales, have to improve the number of clients … but does not have a plan of control and monitoring of, for example, what the ticket half of la botica ”. Therefore, explains Almarza, “ in the day try to resolve what parameters must monitor to know how is going the improvement of sales: families, their weights, the average ticket, number of monthly transactions, number of sales crossed with the number of tickets of recipe, etc. ”.

In the words of Belinda Jiménez, responsible for the Department of management, pharmacy dynamics, Asefarma, “ this day will help us to determine which are the best and most effective techniques of sale in pharmacies. And most importantly … how have to carry them out. It is, above all, a day practical and useful to achieve this increase of profitability that we seek with the dynamic management of the pharmacy ”.

Day: Wednesday 29 February
time: 13: 00 to 15: 00
venue: Centre of financial studies of Madrid (CEF), c / General Martínez Campos, 5

what is SalesFarma/SBBS:

born about two years ago, SalesFarma is the set of specialized services for offices of pharmacy of SBBS, specialist in Marketing and sales consultant. His method of work addresses the three pillars of sales: management, pharmacy and commercial point of sale (pharmacy technicians) providing measures stating each establishment to focus the Organization to improve sales.

What is ASEFARMA:

It is the dynamic management of the pharmacy of reference advice and whose services are given to more than 300 boticas in throughout the Spanish geography. Its main asset is the human capital and boasts 43 the highest level professionals in the pharmaceutical sector, economists, lawyers and pharmacists at your service. Publishes a quarterly newsletter, receiving more than 10,000 pharmacies in all Spain and is market leader in the sales of pharmacies, providing a clear added value in this area as regards its competence. It has excellent Madrid certification and quality issued by EQA, ISO 9001 certification.