The “messengers of happiness” of Tenerife Coca-Cola culminated the monument dedicated to the Islanders.
hood ‘ one extra hour of happiness by El Hierro ’ highlights solidarity and affection of all Canaries towards the Islanders.
-winners have been chosen among the nearly 1,000 messages that occurred during the visit of Hood ‘ one extra hour of happiness by El Hierro ’ Tenerife
-elected, along with their respective companions, will tour the most spectacular landscapes of the island of Meridian and closely meet the innovative renewable energy projectWind Gorona
Canary Islands, August 2012.- after the Coca-Cola campaign won ‘ one extra hour of happiness by the iron ’, Tenerife ten with their respective companions traveled to the island of Meridian to inaugurate there the last commemorative panels that next to the LanzaroteFuerteventura, Gran Canaria, La Gomera and La Palma will be a monument which includes sentences dedicated to El Hierro with those who participated in this promotional action.
The ‘ messengers of happiness ’ visited the Meridian Island to enjoy there a guided tour where he met close landscapes and traditions, but also the strong commitment of the Islanders by the development and sustainability project wind Gorona, an innovative piece of engineering that will place El Hierro as a global reference to supply only renewable energies.
Once completed your journey through emblematic places on the island such as the Mirador de La Peña, Morcillo Hoya or the viewpoints of the beaches, these unique ‘ Coca-Cola ambassadors ’ Tenerife will have the opportunity to send new messages, images and recommendations that will serve so that everyone can know improves an island that brings together such varied reasons to visit.
The Tenerife also leave a memory of your stay in El Hierro inaugurating a Memorial panel in La Restinga in which are collected their messages as a symbol of support among all the Canaries and how, day by day, found reasons to believe in people and their hopes in the future.
It is the sixth and last panel of the ‘ messengers of the Coca-Cola happiness ’ that it discovers in La Restinga and that joins the inaugurated by Lanzarote, majoreros, disembarked and gomerans, palmeros, with phrases chosen from each of these islands.
The campaign ‘ one extra hour of happiness by El Hierro ’ achieved a great attention in Tenerife, collecting nearly 1,000 messages in just two days of stay on the island for what the jury it has been very difficult to choose the winners.
All of them have been a show of talent and inventiveness, but above all of the deep affection that is felt in all Canary Islands towards the island of Meridian and the Islanders. In my time than happiness embrace every one of the inhabitants of La Restinga nonstop ”; Go to remove the Sun every morning and would take him all over the island, each home to each inhabitant. So never miss them that piece of happiness ”; My time in El Hierro, would use it to help develop the hats of the dancers for the descent of the Virgin 2013 ” or with my time than happiness would paint the face of children of color so the iron flood of smiles ”they are some of the messages.
The goal of Coca-Cola and ‘ one extra hour of happiness by the iron ” is to emphasize the capacity of solidarity and support among all the Canaries, in this case dedicated to the Meridian island by the problems that has lived with the underwater eruption and the consequences it had for its inhabitants. The campaign wants to be an example of how a small gesture of support can help to do a little happier for others.
on the Coca-Cola Institute of happiness
is an initiative created by Coca-Cola, marks more associated with happiness in our country according to a recent study, research and dissemination of knowledge about the happiness in order to contribute to improving the quality of life of the Spaniards. The Institute has the collaboration of experts such as Eduardo Punset, Alejandra Vallejo-Nagera, Javier Urra or Vázquez Carmelo.
About Coca-Cola
Coca-Cola is the largest company drinks worldwide, which refreshes to millions of consumers with more than 450 brands of drinks carbonatas and non-carbonated. The birth of Coca-Cola goes back to 1886 when the pharmacist John S. Pemberton developed a new syrup that is then marketed in sources of soda. In the 125 years of history, Coca-Cola has become the brand most associated with the Spaniards with happiness. Along with Coca-Cola, recognized as the most valuable brand in the world, the portfolio of the company includes 12 brands valued at one billion dollars, as Coca-Cola light, Fanta, Sprite, Coca-Cola Zero, Powerade, Minute Maid Georgia coffee, among others. Worldwide, Coca-Cola is the provider number one carbonated beverages, juices, drinks for sportsmen, teas and coffees ready stop taking.
